Pride 2018: Primark x Stonewall
For Pride 2018, we’ve teamed up with the LGBT charity, Stonewall, to create a capsule range of Pride‐ready goodies. Our Pride 2018 collection has now dropped and is officially in selected stores in Ireland! Conceived and developed in partnership with Stonewall, the range is packed full of Pride‐ready goodies AND 20% from full-price, Stonewall marked products will be donated directly to the charity itself ... yep ‐ you heard that! Check our Pride map for stockists and info on where to cop your pieces.
The full collection is bursting with rainbow shades and motifs, as well as trendy‐savvy designs and key seasonal items. Best of all, 20% from all full ‐price Stonewall ‐marked products will be donated directly to the charity itself, with the proceedings being used to support the community, globally. In the spirit of sharing the love, we've captured behind the scenes footage of this very special project, to bring you all the juicy deets. From research and development, to the people behind the partnership, right through to the final reveal; we've got your curiosities covered. So sit back, relax, and take a peek behind the rainbow‐striped curtain...
20% from full price, Stonewall marked products will be donated directly to the charity Stonewall, supporting ACCEPTANCE FOR EVERYONE.
Meet the team
Glen Scott, buyer
"From the start, authenticity has been key; we wanted to create a collection that's true to how people want to dress for Pride, but it also had to be practical and fit for purpose (which is why there are so many great, functional accessories in the range!). It had to be recognisable and 'proudly' Pride, but it had to be cool and desirable too."
"It's been amazing to see how passionate all the teams here at Primark are about Pride. They've worked closely with myself and Nick to create a suitable collection that also ticks this season's must-have trends. The sequin hearts T-shirt is absolutely fantastic and a definite stand out piece. One of my other favourites is the glitter kit. Glitter beards and glitter hair partings are going to be everywhere this Pride season; our little kit will ensure you look the part from head to toe!"
"I’ve been attending Pride events for nearly 20 years now, so it feels great to give back to a community that has always been there for me. This year, I’m also really looking forward to attending some of the smaller Pride events with Stonewall. It’s important to support the more local Prides, to show there are LGBT communities everywhere - not just in the big cities! I can't wait to see the work Stonewall is doing for these communities, and to speak to LGBT people about their experiences and how Primark can continue to offer support through our Pride campaigns,"
Nick Lambert, buyer
"Throughout the course of the project, it's been absolutely vital to us that we join up good intentions with a meaningful way of giving back to the community, and that's where Stonewall came in. I'm so pleased 20% of the sales of all full priced, Stonewall marked products will be donated to Stonewall, so they can continue their incredible work, in the UK and internationally."
"As Glen mentioned, we also wanted to make sure the collection was fun, practical, and relevant to our customers. We’ve been very lucky to feel the support of our fantastic buyers, from across the business, and we are truly proud (no pun intended!) of the end result. My absolute favourite piece is the heart-embroidered T-shirt; I love the subtle Pride nod and will be wearing it all summer – Pride event or not!"
"This year, I plan to attend quite a few Prides. Madrid, my favourite Pride event, clashes with London, so I had to make the (very) hard decision to spend a weekend in Madrid! And, like Glen, I am really looking forward to visiting some of the smaller, regional Pride events too."
From top left: Matt Moore: Stonewall client account manager, Will Byles: Stonewall head of corporate partnerships, Nick Lambert: Primark menswear buyer, Tam Guobadia: Stonewall social media officer, Holly Christie: Stonewall head of corporate partnerships, Glen Scott: Primark menswear buyer, and Juliana Hynes-Roche: Primark menswear buyer.
Stonewall was founded in 1989 by a small group of people who wanted to break down barriers to equality. Stonewall continues to campaign and lobby governments to change laws to ensure everyone, everywhere, is free to be themselves. Stonewall works in partnership with a growing network of more than 700 organisations to help create real change for the better. It campaigns to eliminate homophobia, biphobia and transphobia in communities, and empowers LGBT people and their allies to be role models wherever they live, work, shop, socialise or pray. Registered charity number 1101255.