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Primark Cares

Find out about how we're working to give our clothes a longer life, reduce our impact on our planet and improve the livelihoods of people who make our products.

Primark Cares is our vision of how we want to make more sustainable fashion affordable for everyone.
We’re changing the way we design and make our clothes.
Change takes time but we are already on our way, with 39% of all our products made of recycled or more sustainable materials.
That’s fashion and our essentials.
So now, more than ever, people won’t be priced out of shopping more sustainably.


We opened our first store in Dublin, locally called Penneys.