Primark Cares is our vision of how we want to make more sustainable fashion affordable for everyone.
We’re changing the way we design and make our clothes.
Change takes time but we are already on our way, with 39% of all our products made of recycled or more sustainable materials.
That’s fashion and our essentials.
So now, more than ever, people won’t be priced out of shopping more sustainably.


We opened our first store in Dublin, locally called Penneys.