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Trending Now: Zack Is Back

Christmas is all about reuniting with friends and family, and that’s just what we’ve done. That’s right, Zack is back! Our little friend and his trusty bear will be celebrating 50 amazing years of Primark this festive season, with a very merry selection of goodies.


We’ve got the seasonal essentials for cosy nights with friends and family as you tune into nostalgic festive films and rate your top Christmas adverts! But, before you snuggle up in your fave spot on the sofa, pop into store and pick up a Zack mug for your hot chocs and hot teas this winter.

If you’re a sofa snoozer, then our midnight blue cushion will keep you comfy as you drift off. Just don’t forget to hang your stocking so it can be filled with tasty treats, or if you’re on the nice list you might just get a Zack teddy 😉! In the spirit of Christmas and to celebrate 50 years of Primark we will be donating €30,000 from the Primark 50 Zack range to CMRF Crumlin, Temple Street Foundation and the National Children’s Hospital Foundation.

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