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Kem X Ibiza:Poolside

Is there anything better than a day in the sun with your boys? We think not. Feeling the sun beating down, chilling on a sun lounger, and having your best friends in tow. Bliss. But as always, here at Primark we like to do these things in style. Take some tips from our island boys as Kem, Chris and Jack show us how it’s done.

Not sure what to wear? If you fancy having your very own James Bond moment then it has to be the short shorts, complete with racer stripes – they allow for optimum tanning too. Looking for something more classic? Then opt for the board short, but be bold in your choice as bright colours, stripes and florals are all bang on trend this summer - and our Kem X Primark range comes with co-ordinating shirts to match, what more could you ask for? Now grab a towel, your headphones, book of choice, the all-important SPF, and enjoy an afternoon of uninterrupted sunshine bliss.

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Floral shirt €11, matching shorts €6, sunglasses €3
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Floral shirt €11, matching shorts €6, sunglasses €3, green striped shirt €11, white swim shorts €6, lilac striped shirt €11, pink shirt €11, pink seersucker swim shorts €9
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Pink shirt €11, pink seersucker swim shorts €9
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Lilac striped shirt €11, white swim shorts with side stripe €6, sunglasses €3
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