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Kem’s Conversations: Summer

In anticipation of his Primark collaboration, we sat down with Kem Cetinay to find out a bit more about his summer menswear range. From striped shirts, to short shorts, everything about this collection is a little bit ‘lairy’, and it’s clear that Kem’s passion, enthusiasm and sense of fun has been poured into it. This happy chap takes us through his favourite pieces, how to style them, and shares some of his HILARIOUS summer stories below. Trust us, you don’t want to miss his best beach poses either…

Jayne Bibby
Style Editor
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