Kem wears black tshirt and light trousers

Riviera Ready

Beach? Boat party? Birthday getaway? There’s an outfit option ready and waiting for you from Kem’s SS22 collection.

If there’s anyone who knows how to do summer style it’s our Kem Cetinay. Following the mammoth success of his AW22 range, he’s back with his newest collection of warm weather staples from mens summer suits to printed shirts and luxe lightweight co-ords.

Mens Summer Wedding Guest Outfits

The key criteria for summer wedding attire is keeping cool. Lightweight, breathable fabrics and a lighter-hued colour palette will ensure you’ve nailed the ‘hitched in high summer’ guest dress code.

When it comes to summer suit styling, keeping your body temperature regulated is essential. Enter the linen suit, your antidote to a smart (not sweaty) get up.

Kem wears pink suit
Kem Pink Basketweave Suit Jacket €40, Kem Pink Basketweave Suit Trousers €20

If you’re looking for a summery shade alternative, the pale pink suit from Kem’s range will be your newest go-to. Featuring a basketweave design, both suits in this collection provide a consciously cooling fit that deflect the sun’s rays rather than absorbing them without compromising Kem’s signatured tailored style.

Mens Summer Shirts

Looking to update your suitcase staples? Rather than reaching for your go-to blue and white crisp collared shirt options, why not go for a knitted shirt. While knits in summer seem counter-intuitive, the embossed shirt in Kem’s collection is a lighter knit with an unstructured collar and full button-down design to account for all summer set-ups.

Kem wears Ecru short sleeved shirt
Kem Ecru Knitted Jacquard Embossed Shirt €14

Geometric and stripe prints are the chicest way to spruce up your smarter staples while keeping your favourite silhouettes on-rotation. Navy and ecru hues elevate the usual printed shirt from token ‘holiday dress-up’ to a chic, high summer staple. Pick out the undertone from your printed top half and use it to choose a matching trouser or short. Team with double strap sandals and shades for the perfect poolside ‘fit.

Summer Co-ords

Swap your matching hoodie and jogger airport attire for a chic short and shacket set for those sunset ootd snaps. The interlock fabric gives these summer separates a premium feel, while the looser fit of the shorts and the pocket design detail allow for endless casual styling options. Pair with a plain white tee, box fresh trainers and a gold chain.

Kem wears blue knitted coord
Kem Blue Knitted Interlock Shacket €35, Kem Blue Knitted Interlock Short €19