A Sustainable Choice
Every great wardrobe has a foundation found in denim, as this versatile item simply never goes out of style. If you love your denim and love the planet too, then our new denim collection made from 100% sustainable cotton will be your perfect match. With high-waisted mom jeans, classic skinnies and straight leg ankle grazers, these denim silhouettes will inject some freshness for summer, while helping rural farming communities too.
We’ve been working with farmers in India and Pakistan, in partnership with agriculture experts CottonConnect, and local NGOs SEWA (the Self-Employed Women’s Association) in India and REEDS (the Rural Education and Economic Development Society) in Pakistan, to help reduce their impact on the planet. That means training farmers to grow more sustainable cotton using fewer chemical pesticides, fertilisers and less water. How amazing is that?
But that’s not all. We’ve also introduced a range of sustainable and organic cotton t-shirts too. All cotton in our organic collection has been organically grown without the use of synthetic chemicals. And the best bit? This is all part of our long-term commitment to source 100% sustainable cotton for our products. Forever. Keep your eyes peeled, because there’s more sustainable products coming your way very soon.