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Behind The Scenes On Our Primark Cares Shoot

We go behind the scenes on set of our photoshoot for A Better Future, captured by world famous fashion photographer Rankin.

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Jodie Spragg

For our ‘A Better Future’ campaign we were lucky enough to collaborate with Rankin and his team. So, armed with appropriate PPE and sustainable clothing samples from our collection both the Primark and Rankin teams made their way to our location for the shoot, a beautiful rural farm in Yorkshire. While capturing stunning images was top of everyone’s agenda, on the day we kept our distance and sported masks to ensure everyone felt safe. Scroll on to see some sneak peeks of what we got up to on set.

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