Family portrait

Maternity Dressing 101

Maternity dressing shouldn’t mean sacrificing your personal style. Discover our on-trend yet practical pieces for mums-to-be…

Though you might just about get away with your regular wardrobe in the early days, a blossoming bump can often mean your body, and go-to outfits need some rethinking. If a growing bump has left you at a loss when it comes to outfit planning, let our easy-wear maternity range guide you towards some practical but stylish solutions.

model wears tight pink midi dress
Pink Sleeveless Midi Dress €13

Maternity Must-Haves

No matter what trimester you’re in, introducing a few maternity pieces to your existing wardrobe is the key to fuss-free everyday dressing throughout pregnancy. Let’s face it, pregnancy itself can be a journey so the last thing you need to worry about is what to wear!

Dressing while pregnant shouldn’t leave you confined to stretchy leggings, our maternity mom jeans come in hot-right-now colours like ecru and white, perfect for summertime. Wear yours over or under your bump and pair them with our longline side-vent tees that’ll fit however fast you grow. Being cosy and comfortable is priority number one so slip into our matching co-ord tracksuit for a chic go-to answer to every day wear.

Summer Maternity Wear

Don’t let rising temperatures get in the way of stylish pregnancy looks. Higher than average body temperature doesn’t mix well with humidity and sunshine so ensure your maternity wardrobe lends itself to keeping you cool.

Lightweight layers like our poplin shirts are a staple and sophisticated piece you can wear on rotation. Perfect for layering over cami tops and dresses, they can also be worn buttoned up and tucked into skirts and shorts. If denim shorts are usually an essential part of your summer wardrobe then snap up our maternity denim Bermuda shorts. They’re ideal for that much-needed babymoon too! Just don’t forget to pack our gorgeous black ruffle maternity swimsuit.

Family portrait where mother wears cream wrap dress
Cream Wrap Dress €22

Our cream wrap dress is the answer for al-fresco dining and occasions that warrant dressing up. Pair with your favourite sandals and you’re set. Or, show off your new silhouette in our bump-flattering sleeveless midi dresses. Available in both blue and pink, they make the perfect attire for a baby shower or gender reveal.

Maternity Nightwear

Our range of mix and match pyjama separates mean there’s something you’ll love whatever your sleeping style. Choose from longer leg or short style bottoms and cami or t-shirt tops. Prefer an oversized nightie? Our adorable Bambi nightdress should be top of your wish list.

model wears maternity pyjamas with grey bottoms and white top
Light Grey Ribbed Pyjama Top €12, Light Grey Ribbed Pyjama Trouser €12
Model wears grey nightdress
Bambi Thumper Nightdress €11