Our Most Sustainably Made Denim
Low on environmental impact but big on style, our 100% organic cotton mom jeans are Cradle to Cradle Certified® Gold. Available in our full size range and coming in classic blue or tonal ecru, there’s a pair to suit every shape and style. Offering a flattering high waist fit with tapered legs, mom jeans are perfect for pairing with summer’s must-have cropped tops or tucked in tees. Ripped details made for a laidback look, simply pair with this season’s trending chunky sandals and you’re set.
What does Cradle to Cradle Certified® Gold mean?
Cradle to Cradle Certified® is a globally recognised measure of safer, more sustainable products made for the circular economy.
- Material Health.
Ensuring materials are safe for both people and the planet.
- Material Reutilisation.
Designing and making product in a way that helps eliminate waste and ensures that materials can be reused to help create a circular economy.
- Renewable Energy and Carbon Management.
Producing product using renewable energy, helping to protect the planet and climate, by reducing and eliminating greenhouse gases.
- Water Stewardship.
Ensuring water is recognised as a valuable resource, safeguarding it for communities so that clean water is available for people and planet.
- Social Fairness.
Supporting to create safe and fair working practices in the supply and manufacture of product.
Made to last, using sustainably sourced materials, our mom jeans offer an eco-friendly wardrobe staple that can be repurposed and recycled. By achieving Gold level Cradle to Cradle Certified® we can offer affordable, on-trend denim for everyone while reducing the environmental footprint of our products.