Prev Post Next Post

#PrimarkMeets Aysha Sow

This year we’re celebrating 50 years of Primark, to mark the occasion we’ve chosen some of our favourite faces to front our latest campaign. When they weren’t striking a pose, we took a moment on set to ask each of them a few questions. Read on for their top Primark shopping tips, must-have Primark items and more…



What are your top tips for shopping in Primark?
Always go in the morning when there are fewer people there, that way you have the entire store to yourself and you can shop in peace!

What kind of Primark shopper are you?
I always have to use a trolley dash once in the store. Even though I come in with a wish list in advance I always end up taking way more than I came for! Shopping at Primark is like what Americans say about Target: you don’t just buy what you came in for, you buy what the store chooses for you! (Basically you will walk out with at least 2-3 bags, because it is hard to resist haha)

If you could only buy ONE Primark item for the rest of your life, what would it be and why?
Their JEANS! They FIT perfectly, and I am a curvier girl and they always seem to fit perfectly at the hips, waist and thigh area. Which is so hard to find in jeans nowadays!

What Primark item do you still have in your wardrobe from years ago, that remains a forever fave?
The pyjamas! I am obsessed with their pyjamas; they are the comfiest ever. I walk around in them during the day at home too.

When you think of Primark what comes to mind…?
I used to always take a 2 hour train ride to Liege (city in Belgium) to buy items from Primark because we didn’t have a Primark anywhere near where I lived. My friends and I used to make it a monthly date. Every month we would pick a day and plan it out to take an entire journey there just to shop at Primark!

Prev Post Next Post