‘I am so proud to have worked with Primark on their Better Future Campaign. Primark’s commitment to change is something that is truly in line with my personal beliefs. To work with such a big brand focusing on sustainability in such a public way felt like a natural partnership to me.’ Rankin.
Rankin is a British photographer, publisher and film director. He has photographed The Rolling Stones, David Bowie, Kate Moss, Kendall Jenner and The Queen to name only a few. His imagery has become engrained in contemporary iconography.
Probably best known as co-founder of Dazed & Confused magazine, alongside Jefferson Hack, Rankin has remained a prevalent force in publishing throughout his career with AnOther Magazine, the bi-annual Hunger Magazine and over 42 books to his name.
Rankin has travelled the world, creating powerful charity campaigns both as a photographer and a director, working with Comic Relief in 2015 and 2017. His 2017 campaign with Macmillan Cancer Support went viral as people were encouraged to Brave the Shave.