Model wearing a tropical print maxi dress, standing on the beach.

Styling & Looks

The Tropical Takeover

Inspired by Rio De Janeiro, our summer collection solves all your summer style and vacay pack list dilemmas.

See the collection

Postcards from paradise have arrived. Our latest collection, inspired by destination looks (without the flight prices) has something for everyone: swimwear, summer clothes, accessories and sleepwear.

Model in blue bikini with matching shirt and a straw hat

Postcard Print Picks

With their bold color blocks and tropical postcard print, this pieces get our stamp of approval... The collection has matching summer looks for the whole family. In womenswear, it’s our postcard print dresses, shorts, sets and accessories that have a first-class ticket to our suitcase.

Model wears postcard print dress with brown strappy sandals
Model wears postcard print top and maxi skirt, holding a baby in a matching look

White Summer Outfits

A white summer dress or maxi skirt is a no-brainer. The perfect color to make your summer glow pop, we have the white hot vacay looks you’ll wear on repeat. For day, our white trapeze mini dress works as the perfect chic beach coverup. At night, get ready to turn heads: wear it with heels, a statement clutch bag and a splash of body shimmer. For more coverage with the same chic vibe: our delicate white embroidered set is a breezy summer pick made with a minimum of 50% cotton from the Primark Cotton Project.

Model wears white dress with the ocean in the background
Model wears white embroidered summer top and maxi skirt set with sandals and straw hat.

White vacay looks: nailed Our embroidered cutwork pieces also come in this season’s trending green. You’re welcome.

Model wears green embroidered maxi skirt set.

Matching bikini sets and swimsuits

A vacay packing list without our swimwear? Never! Take cues from your latest social feeds: head to the store and shop our matching bikini sets, swimsuits and beachwear. Our molded bikinis, control swimsuit and lightweight beachwear in ornate mosaic prints serve the tropical vibes. And our solid bikini sets are far from basic, thanks to great crinkled fabrics and adjustable ties.

Model wears blue mosaic print swimsuit, matching shirt and straw hat
Model wears dark blue bikini with straw hat and sunglasses in a river.

Don’t forget beach accessories like a straw cowboy hat, sarong and flip flops, or essentials like SPF and beach towels.

Model wearing headscarf and brown sunglasses with palm leaf gold earrings, gold necklace and a red top

Summer Sleepwear

We’re taking bold prints to bed… With daytime style all sewn up, it’s time to show your summer sleepwear looks some love. Lightweight, fresh and comfy, our sweet sleep picks check all the boxes. Shop everything from chic chemises and robes to delicate satiny camis and shorts sets.

Model wearing white robe with blue floral print
Model wears blue tropical print pajama cami with shorts and matching summer nightgown

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