Two models in pajama sets: heart print white button-up, and red gingham camisole with matching shorts.

Special occasions

The Ultimate Valentine’s Day Gift Guide

Whether you’re shopping for your partner or your pals, our handy gift guide has something for everyone (and every budget).

Browse Valentine's

However you’re spending the 14th, we’ve got occasion-appropriate gifts, accessories and looks we have great gifts, accessories and looks for your partner, pals, mini-mes and everyone in between. Head to the store for our budget-friendly buys and gifts your loved ones will adore this Valentine’s Day .

Valentine’s Day Lingerie and Underwear

Nothing tells you it's the big romantic day like new Valentine’s lingerie and underwear, right? Sexy, sultry styles like our lace sets and corset tops are the perfect gift for the love of your life (yourself included). And our super comfy red, pink and printed seamfree sets are sure to get hearts racing, too.

 

Valentine’s Day Pajamas

It’s no secret: the love affair with our pajamas is an all-year thing. But for February 14th, we have super soft, sexy and snuggly picks whatever your plans are... Looking for matching Galentine’s pajamas? Sets for rom-com marathons? They’re waiting for you in the store...

Valentine’s Day Gifts for Him

Still getting over finding him Christmas gifts? We’re here to help with our great  Valentine’s gift ideas for guys.

Valentine’s Day Makeup Inspiration

You never need a special occasion to create a romantic beauty look, but if ever there was THE time to sport red lips, rosy blush or a showstopping sheen, it's now. Make sure to upload your Valentine’s Day makeup look to #primania for a chance to be featured online!

Kids' Valentine’s Day Gifts

It’s always unconditional love for the littles in your life, but there's never been a cuter way to spread it than with matching kids' Valentine’s outfits.

 

Galentine’s Gift Ideas

Hosting the annual Galentine’s night this year? We have everything you need, from decorations and tablescaping essentials to goodie bag gifts they’ll love.

Valentine’s Day Self Care Gifts

The best form of love is self-care, right? So whether you’re treating yourself or someone you love, give the gift of pampering this Valentine’s Day.

Valentine’s Day Accessories

Whether you’re dressing up for date night, getting glammed up for Galentine’s or snuggling on the sofa with your baes, we have lots of Valentine’s accessories to add some L-O-V-E to your look.

Snap, tag and share your style using #Primania or @Primark for a chance to be featured online!