Valentine's day collection featuring red lingerie set, heart-patterned makeup bag, cosmetics and cocktail glass.

Special occasions

Our Valentine’s Day gift guide

The season of love is here! Find the perfect gift with our guide below. A treat for yourself is encouraged too...

Browse Valentines Day

Now that Christmas is over, the second best seasonal event of the year is fast approaching. Sure, it may not be a traditional holiday, but who doesn’t love an excuse to shower their loved ones with gifts? Whether you’re shopping for your partner, pals or little ones, we’ve pulled together the very best picks from our new Valentine’s Day collection.

Valentine’s Day Pajamas

It’s no secret that the love affair with our pajamas exists all year round, but this season we’ve got a variety of soft and sexy styles for whatever your plans may be! Our cherry and cake print boyfriend pajamas are the perfect treat for a Galentine’s Day night in. Or, for a solo self-care evening, reach for our matching slinky cami and shorts. There’s a cute pick for everyone this season.

Valentine’s Day home gifts

Hosting the annual Galentine’s night this year? We’ve got everything you need to sweeten up your sanctuary. Our glasses and tableware are instant winners for creating a photo-ready set-up that they’ll adore post-February 14th. For something extra indulgent, you can’t go wrong with fresh bedding. We’ve fallen head over heels for the Crochet Heart Duvet Cover Set — it’s beautiful, timeless and priced under $24 too.

Valentine’s Day Lingerie and Underwear

Nothing says Valentine’s Day like new lingerie and undies. Sexy and sultry styles like our lace sets are the perfect gift for the love of your life (yourself included!), while our super-comfy seamfree sets are sure to get hearts racing. Have you spotted the heart-shaped cut-out styles yet? We’re obsessed.

Valentine’s Day gifts for kids & babies

Since your little ones are the biggest loves of your life, it’s only right to treat them to something special too! Our adorable newborn three-piece set and onesie are perfect for their first Valentine’s Day and timeless enough to be passed down to future siblings in years to come. Got a slightly older mini me? Our heart-motif clothing and sneakers make the cutest gifts for daughters, nieces or friends that they’ll never want to take off.

Valentine’s Day beauty & makeup

You don’t need a special occasion to create a mesmerizing makeup look, but if there’s ever a time to go all-out with your glam, it’s Valentine’s Day. We’ll show you how to style it. Start with the brown and pink shades from our new eyeshadow palette, sweeping the lighter pink across your lids and blending the brown into the outer corners for a smoky eye look. Your lips? Undoubtedly the star of the show. Keep them soft and moisturized with our lip balm and oil, then define with the red lip liner and matching lipstick. To finish, spritz our new PS...Valentine’s Eau de Parfum fragrance. The dreamy blend of jasmine, tuberose, and tonka bean fragrance is sure to send hearts racing.

 

Love our new Valentine’s Day products? Snap, tag and share your looks using #Primania or @Primark for a chance to be featured online.