American Classics
Our latest drop with California-based brand The Stronghold is in stores now, and it’s all eyes on their American heritage.
*Prices in the article below are correct as of the date of publication. These prices may change from time to time and may vary from prices shown in individual Primark stores.
The Stronghold Gray Los Angeles T-Shirt $14
What is American Classic Style?
American Classic style's all about colors, cuts, prints, graphics and fabrics that celebrate America’s cultural heritage, history, and geography. Like lots of trends, it focuses on the same deep-rooted foundations but with refreshing reinventions from brands like The Stronghold, reflecting the evolving cultural landscape. Think of our latest collab as "21st Century Classic."
The Stronghold Brown Check Jacket $37, Stone Chinos $26
Retro Collegiate
Harvard, Yale, Princeton… America's home to some of the best colleges in the world (but luckily getting these student-style looks doesn’t need a 4.0). Originating at Harvard in 1865, the varsity jacket has morphed into various versions and names. AKA the "Letterman Jacket", the earliest showed college or sports loyalties with an initial patch on the left chest. Our Stronghold varsity jacket features an oversized SH patch, crest and lettering, with contrasting piping and buttons for retro vibes.
The Stronghold varsity jacket
Style everyday graphic essentials like our sweatshirt and tee with any jeans wash or casual pants. Try our exaggerated drawstring joggers for a nod to dorm style.
Lumberjack-Look Layers
Check overshirts are icons of American style, and this F/W classic is still going strong... The OG American piece was first worn by lumberjacks in the 19th and 20th centuries. It brings print and color to our latest collab with unisex check overshirts and jackets. Layer over basic tees and cargo trousers, or team with chinos, a beanie and dressier shoes for a warm workwear-inspired look day or night.
The Stronghold Red/Brown Check Overshirt $22
There's no better way to explore the great American outdoors than in classic outerwear and cold-weather accessories. Lightweight layers like our onion quilted vest have subtle texture to upgrade oversized sweatshirts and loungewear sets. Matching accessories like our brown bucket hat create head-to-toe style, blending traditional fun with trending pieces.
Brown Onion Quilted Vest $27, The Stronghold Black Los Angeles Sweatshirt $23
The Stronghold Thick Drawstring Beige Hoodie $20, Beige Cuffed Hem Joggers $20
Sign Up To Emails
Be the first to hear about new arrivals, the freshest trends, style inspo and exciting collabs