Model wearing yellow cropped sweater, blue jeans, brown tote bag and large glasses.

Style Trends

How to wear butter yellow

Brighten up your wardrobe with one of 2025’s hottest colors. See below for our trending picks…

Browse Butter Yellow

Color trends are having a big moment. We saw the warm, earthy Mocha Mousse Pantone dominate runways, social media and our winter wardrobes. Now butter yellow is stealing the spotlight, and we're melting over the mood-boosting hue. 

What is butter yellow?

It's soft, creamy shade of yellow that looks just like butter. A pastel between pale yellow and beige, it hits the right balance between quiet luxury and dopamine dressing. This easy-to-wear shade pairs well with neutrals like ivory, tan and black — a versatile go-to for everyday looks. Need some inspo? See below for our style guide and top picks.

Model wearing a yellow cardigan, black satin maxi skirt, sunglasses and white headband with a black clutch.

Butter Yellow Tailoring

The secret to nailing your style this season? Doubling up on trends. For wedding guests and spring special events, there’s no better way to turn heads than in butter yellow. Dressed up or down, the blazer takes your dressy-casual look next level. Need a serious statement? Go for the bandeau vest. Wear this daffodil dream with the matching skirt or jeans for the ultimate brunch outfit. It’s yours for just $18.

Butter Yellow Swimwear

This color was totally made for summer — so what better way to wear it than with our swimwear? This soft shade looks effortlessly chic with textured fabrics, and our scoop neck swimsuit ups the ante on your beach look. Need to cover up? Ditch your classic white beach shirt and swap it for our butter yellow version.

Butter Yellow Knitwear

We’re so ready to ditch the layers and pull out our warm-weather wardrobes... but the weather can have other ideas. No worries: this pastel shade will brighten up your look no matter how gray the day. A lightweight sweater is essential for style and comfort. And our cropped sweater and cardigan check all the boxes. Style hack: wear with gold tone jewelry for the ultimate chic finish.

Love the new butter yellow trend? Snap, tag and share your looks using #Primania or @Primark for a chance to be featured online.