Kem x Primark

Style Trends

Kem’s Winter Edit

Inject color into your winter wardrobe with Kem’s latest looks, like must-have coats and jackets.

*The prices included in the article below are correct as of the date of publication. These prices may change from time to time and may vary from the prices shown in individual Primark stores.

Kem’s latest collection's all about smart winter style. Think classics-meet-color for polished party style and upgraded everyday looks.

Black hoodie

Kem Black Hoodie $22

Winter Suit Style Hacks

While Kem’s summer collection saw us seriously fall for lightweight, breathable linen formalwear. This season, it’s all about beating the freeze—so we’re calling on classic corduroy. Introducing... our black corduroy suit. This luxe-look set features a double-breasted suit jacket and quintessentially Kem, tailored pants.

Blazer, pants, T-shirt

Kem Black Corduroy Blazer $50, Kem Black Corduroy Pants $25, Kem White Crew Neck Tee $14

Style both with crisp formal shirts or Kem’s famous tees for a fresh take on timeless suit style.

Men's Must-Have Winter Outerwear

Building a perfect cold weather outerwear capsule to get you from chilly to sub-zero is no mean feat. But Kem's got your back with winter pieces to make you feel great on even the frostiest days, and in fall when you dig them out again, year after year.

Coat, hoodie, joggers

Kem Taupe 3/4 Coat $40, Kem Deep Red Hoodie $22, Kem Deep Red Cuffed Joggers $20

A neutral dress coat like this one from just $40 is a must-have on your outerwear checklist. Style with a shirt and jeans for a date, or upgrade matching loungewear: throw on the coat with your hoodie peeking out.

Collared jacket, tee, joggers

Kem Charcoal Collared Zip Jacket $24, Kem Dark Blue T-Shirt $14, Kem Charcoal Tailored Joggers $20

T-shirt, shacket

Kem Brown Faux Wool Shacket $40, Kem Black T-Shirt $14

Shackets are synonymous with transitional-season style—the middleman between shirts and jackets for in-between temps. Wearing a shacket in winter means thick layering. So go for sweaters and hoodies paired with jeans and sneaks for an off-duty vibe, or tailored pants and Chelsea boots for dressier RSVP’s.

How To Style: THE Crew Neck Tee

Kem’s crew neck tees are a constant in all his Primark collections (with good reason). Designed with the perfect weight and cut, this wardrobe essential comes in lots of great colors for just $14.

T-shirt, jacket

Kem White Crew Neck Tee $14, Kem Black Trucker Jacket $40

Go for great color in winter, too, with deeper-toned basics like our burgundy and dark blue tees. Add a focal point to black and white looks: pair the cool-toned cobalt pieces with gray and beige, and team burgundy basics with warm brown and cream. It's a foolproof fall/winter formula.