Kids in denim overalls and shirts

Sustainable Style

Kids’ Wardrobe Heroes: Denim

Kickstart their denim love affair with our new kids’ collection, featuring trending styles designed to be loved for longer.

Browse Collection

Introducing our new kids’ denim collection, packed with trending denim styles your little ones will love. All designed to be reworn, reinvented and restyled. Encouraging our customers to give their wardrobe a new lease on life through resources like our Love It For Longer workshops is at the heart of our Primark Cares initiative.

Denim Designed To Last

Denim doesn’t let us down. It's the foundation for endless looks – for adults, trendy teens and tiny tots. Versatile and hard-wearing, it’s a total classic. Our latest kids’ denim is inspired by the return of nostalgic styles like overalls and overall dresses, and the need for upgraded jeans and shirts.

Kids in denim collection

For kids’ spring style inspo, our ruffled blouses and jersey knit basics are the perfect pairings for our light-wash denim overalls and overall dress. Designed with functional pockets and buttoned straps, practicality and a polished look are a promise whatever their plans.

Kids in gray jeans, white top, blue denim shirt and denim overall dress

Baby Long Sleeve Denim Shirt $9, Two-Button Tee (part of a 2-pack) $6, Baby Twill Paper Bag Waist Jeans $13, Baby Denim Overall Dress $16, Baby White Ruffled Shoulder Top (part of a 2-pack) $6

Child in black wide leg jeans, white top, blue denim shirt

Older Child Denim Shirt $14, Older Child White Tee (part of a 2-pack) $8, Older Child Black Wide Leg Jeans $19

If they’re picking their own looks, do they dare to double denim? Then they’ll be happy to know our kids’ jeans have expanded to include trending wide leg and loose-fit styles, made with a minimum of 95% cotton sourced from our Primark Sustainable Cotton Program. A fuss-free way to tackle double denim with our cool denim shirt. (PSA: We love mixing denim washes for a contrasting look.) Use our kids’ basic tees and tops to break up the denim, then finish with a fresh pair of white socks and their fave sneakers.

Child in striped T-shirt, jeans

Younger Child White and Blue Stitch Striped Tee $5, Younger Child Loose Fit Mid-Blue Jeans $16

Thinking their younger sib would love the look? We think so too... Use our repair workshops and helpful how-to videos to refresh their denim pieces after years of fun-filled wear and tear. Or just roll up the hems and cuff to fit their little limbs and style for seasons to come.

Want to know more about the materials in our Primark Cares collection? See our updated Primark Cares Terms Explained Glossary for jargon-busting terms.

Kids in denim overalls, white tees, blue jeans and a green denim shirt

Older Child Light Green Zip Overshirt $16, Older Child White T-Shirt (part of a 2-pack) $8, Younger Child Denim Overalls $19

Child in denim overall dress