Privacy and Cookies

Who are we?

This website is owned and operated by Primark Stores Limited (registered under company number 00453448). References to “we”, “our” or “us” in this privacy statement mean Primark.

Purpose of this notice

When you use our website, you trust us with your information. This Privacy Notice is meant to help you understand what data we collect, why we collect it, and what we do with it. This is important; we hope you will take time to read it carefully.

The data we collect about you varies depending on how you use our website

  • We use data about your use of our website to help us ensure our content is presented effectively and to help you get quicker access to the information on our website that you are looking for.
  • If you sign up for Primania we will use the information you supply to manage your Primania account and we will use any photos and other information you upload to manage interactions on the Primania platform.
  • If you sign up to receive promotional material from us, we will use your personal data for our direct marketing purposes.

You can find out more information about how we use your information for these purposes here.

  • If you use our website in order to contact our customer services team we will use your data in order to deal with your enquiry.

You can find out more information about how our customer services team use your information here.

Your rights

You have a number of legal rights over personal data that we hold about you. These rights give you control over how your data is used and managed. You can ask us to supply you with a copy of your data and in some cases you can ask us to supply your data in a structured commonly used and machine readable format.

You can ask us to correct your data or complete it if you think the personal data we hold about you is inaccurate or incomplete. In some circumstances, you also have the right to object to our processing of your data and can ask us to restrict our use of your data and to delete it.

You can find out more about your rights here.

Contact Us

If you have any questions about how Primark uses your data or if you would like to exercise any of your rights you can find details of who to contact here.

If you contact us with a query or complaint and want to know more about how we will manage you data in connection with your request you can find out more details here.

Privacy Notices

You can read the privacy notices using the links below:

Primark.com Privacy Notice

Primark Customer Service Privacy Statement

Primark Cookie Policy



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