Kids Toys & Games

Make it playtime all the time with our super-fun toys for kids, grownups and those in-betweeny big kids that go gaga for gadgets. Pick from snuggly mega plush toys, inflatables to float away on and floor games galore. Don’t forget the photos just 'cause you’re getting in the pool – grab a splashproof camera and make the most of the moment! Birthday party coming up? Gifts have never been so easy – or brilliantly crazy – than with Primark (inflatable drink holder, anyone...?).