THE BEAUTY HUB

Listen up, beauty fans! Looking for our latest lustworthy makeup? Skincare solutions? Just wanna browse? You'll find everything your face and body desire below. From essential faux lashes, beauty tools and fresh fragrances to pampering bodycare and fun bath fizzers, scroll to see more…

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Cruelty Free International

All of our own-brand PS… Primark cosmetics, including makeup, skincare and haircare are free from animal testing and carry the Cruelty Free International Leaping Bunny accreditation: the most trusted cruelty free certification for non-animal tested cosmetics.

Vegan Society

The PS... beauty collection features a wide range of Vegan Society registered products. Look for the internationally recognized sunflower trademark on the pack. This means that it contains no animal or animal-derived ingredients, and neither do any of the processing aids used in its manufacture.

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Bio Glitter

All our glitter products use an eco-friendly glitter made from plant-based materials, proven through testing to rapidly biodegrade in the natural environment.

Biodegradable

Our wipes are made from 100% plant-based fibers and certified biodegradable, carrying the PEFC logo for the Programme for the Endorsement of Forest Certification, an internationally-recognized standard – so you, our customers, know the material used to make them comes from sustainably-grown forests. Wipes are >90% biodegradable in 15 days in accordance with standardized test method ASTM D5511.

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Naturals

Our PS…Naturals collection is fully vegan-certified collection of cosmetic products that you can use from dawn to dusk. Each product contains at least 90% ingredients of natural origin, like organic Coconut Water and Australian Kakadu plum, to help Primark customers look and feel amazing. PS... Naturals Accessories consist of only 100% natural materials.