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A Sustainable Choice

Every great wardrobe has a denim foundation: it's so versatile, and never goes out of style. If you love your denim and love the planet too, then our new denim collection made from 100% sustainable cotton will be your perfect match. With high-waist mom jeans, classic skinnies and straight leg ankle fits, these denim heroes will inject summer freshness while helping rural farming communities, too.

We’ve been working with farmers in India and Pakistan, in partnership with agriculture experts CottonConnect and local NGOs SEWA (the Self-Employed Women’s Association) in India and REEDS (the Rural Education and Economic Development Society) in Pakistan, to help reduce their impact on the planet. That means training farmers to grow more sustainable cotton using fewer chemical pesticides and fertilizers, and less water. How amazing is that?

But that’s not all. We’ve introduced a range of sustainable, organic cotton T-shirts, too. All the cotton in our organic collection has been organically grown without the use of synthetic chemicals. And the best part? This is part of our long-term commitment to source 100% sustainable cotton for our products. Forever. Keep your eyes peeled, because more sustainable products are coming your way soon!

Girl wearing sustainable jeans
Sustainable blue jean $17
Girl wearing graphic T-shirt
Moving GIF two boys wearing sustainable cotton jeans
Sustainable cotton t-shirt $8, Sustainable cotton skinny jean $23
Group image
Model boys wearing T-shirts
Model wearing blue sustainable cotton jean
Blue sustainable cotton skinny jean $15
Model wearing blue sustainable jeans
Sustainable cotton ripped skinny jean $17
GIF of model wearing sustainable jean
Organic cotton t-shirt $8
Model in sustainable jean
Sustainable cotton blue jean $23
Gif wearing sustainable jean
Model wearing sustainable biker jean
Sustainable cotton black biker skinny jean $29
GIF of model wearing sustainable denim
Sustainable cotton jean distressed hem $19
Group model shot wearing sustainable denim
Model in sustainable cotton jean
Sustainable cotton high waist skinny jean $15
GIF girl wearing sustainable jean
Sustainable cotton blue jean $17
Model wearing sustainable cotton jean
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Jayne Bibby
Style Editor