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Bras: The Perfect Fit

Straps, wires, hooks, fastenings… we’re not talkin' medieval torture, baes – we’re talkin' bras. It's kind of the same vocab (shockingly)... But a bra should NEVER feel like torture! No two bodies are the same, which can make finding the perfect bra a massive pain. Don't. Freak. Out. If you want or need to wear one, we've got your back with our stress-skipping Bra Fit Guide. (Pssst! Check out the hacks from our lingerie buyers!)

Bra fit guide image
Cup size.
We all think we know what size we are. But if you’re really 100% a 34 D, what’s that huge space saying otherwise between your boobs and your bra? And then there's the "four boob" look – which is nature's way of telling you your bra's just too small! To this we say: free yourself! Go up a cup size, and unleash the extra boobage! Then revel in a return to simpler times...when you only had two to think about. Yippeee! What does our expert say about cup slip-up?...
Bra fit guide image
Our expert says: "If the cups are too big, you'll notice gaping along the top of the cup and the back will ride up – it means you're giving up support, which is the reason for the bra in the first place."
Bra fit guide image
Our expert says: "If the cups are too small, you're at risk of seriously damaging your breast tissue. The underwire should sit under the natural curve of your breast and not dig in."

Back Fastening: Newsflash – it’s NOT okay for your bra to be super uncomfortable. Whether the back is too tight or too loose, you have problems. Let's find out what our lingerie buyer says about this...

Bra fit guide image
Our expert says: "If the back of your bra is riding up, it’s because it’s too loose. And if there's nothing to anchor and secure the back, the cups won't be supportive, either. You can usually fix the issue by going down a back size."
Bra fit guide image
Our expert says: "If the back's too tight, you’ll notice narrowing around the wings and back. This is from over-stretching, and can lead to increased pressure around the cups and shoulders."

Straps: don't let loose straps drive you crazy! It’s totally unnecessary and easily fixed: just adjust the straps. On the other hand, too-tight straps will dig in – and who wants that?! Get that Goldilocks zone of perfectly-adjusted strappage with these handy hacks...

Bra fit guide image
Our expert says: "The perfectly adjusted strap should allow you to comfortably place a single finger underneath it, without the need to wrestle it away from your skin."
Bra fit guide image
Our expert says: "If bra straps are too loose, they'll fall down and you’ll notice the cups gaping. If you're in the right size, a quick adjustment will take care of it."

The Perfect Fit! Ladies, say hi to the perfect fit. Not too tight, not too loose, optimal support – and no digging. We think you'll agree, our model looks comfy and well covered, right? Always remember that each part of a bra depends on the other: if even one part is letting you down, your bra won’t be doing its job, either.

Primark bra fit guide gif
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Jodie Jones Author image
Jodie Jones
Style Editor
21/01/2019