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Practical Cool

Designed exclusively to celebrate 50 years of Primark, our branded streetwear collection is practical style defined. We’ve taken sportswear inspo and created comfy-chic pieces with athleisure vibes, great for nailing that "I could be heading to the gym later, but who knows?" vibe. The black-and-white palette makes these the perfect pieces to mix and match with in-your-face prints and bold colors, too.

Primark Branded Women's Collection
Tie dye hoodie $16, black jumpsuit $35, white chunky sneakers $20
Primark Branded Women's Collection
Primark Branded Women's Collection

How to Wear It

The Oversized T-shirt Dress

Take our oversized white T-shirt dress and team it with chunky sneakers for a low maintenance look: great for days when you only have minutes to get ready. Add a belt for shaping, too.

Primark Branded Women's Collection
White T-shirt dress $14, belt $6
Primark Branded Women's Collection
Primark Branded Women's Collection
Black mesh top $10

The Denim Jumpsuit

The jumpsuit's a massively trending piece, but can be tricky to get right. Not really into mechanic vibes? Pair yours with fun accessories and statement shoes. Ours has a seatbelt-style waist belt. But you can swap it out for a metallic buckled number for evening – just add heels.

women's branded
Black jumpsuit $35
Primark Branded Women's Collection
Sunglasses $4.50
Primark 50 Women's Branded Collection

The White Tracksuit

The ultimate weekend look: the two pieces of our white tracksuit can mix and match or strut it together. It's perfect for the plane, too (just don't spill!).

Primark 50 Women's Branded Collection
Beanie hat $5
Primark 50 Women's Branded Collection
White cropped sweatshirt $16, white joggers $16

The Logo Tee

Our printed tees are must-haves. Wear with high waist jeans and a blazer for work, or size up and pair 'em with leggings or cycling shorts for an off-duty vibe. Can’t go wrong!

Primark 50 Women's Branded Collection
Gray T-shirt $5, black denim cargo skirt $17
Primark 50 Women's Branded Collection
Primark 50 Women's Branded Collection
Marble T-shirt $7
Primark 50 Women's Branded Collection
Primark 50 Women's Branded Collection
Black cap $4, gray sweatshirt $14, cycling shorts $8
Primark 50 Women's Branded Collection
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Jodie Spragg
Jodie Spragg
Style Editor
09/09/2019