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#PrimarkMeets Jiami

It's Primark's 50th birthday! To celebrate, we’ve picked some of our fave faces to front our latest campaign. When they weren’t striking a pose, we took time out on set to ask them a few questions... Read on for their top Primark shopping hacks, must-have pieces and more!

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JIAMI - NETHERLANDS

What are your top hacks for shopping at Primark?
Go in early in the morning when there aren’t a lot of people there yet. It makes shopping SO much easier.

What kind of Primark shopper are you?
I always go in for a little thing like socks, and end up with so many other things... When I get in there I’m always like, "Oh, this is so cute" and "this could be really handy!"

If you could only buy ONE Primark item for the rest of your life, what would it be and why?
Tough question: I love so many things from Primark, and to be honest I don’t want to pick just one! But if I had to, I think I'd go for something I can wear all year round, so probably a basic black dress. They’re great for everything.

What forever fave Primark piece do you still have in your wardrobe from years ago?
The sports pieces – they’re so good. I ran my first 10K (which was a huge goal for me at the time) in Primark leggings, so I'll never forget them.

When you think of Primark what comes to mind?
I always buy my underwear at Primark. But every time I’m in the undies department I’m hoping there are no viewers/followers who recognize me and want to take a photo. Normally I love to meet followers, but in those moments it's a little awkward because I have so much underwear in my hands! It’s happened a few times when I’ve been there and someone's asked for a picture. I ended up being in the photo with a pair of underpants and a bra in my hand! LOL...

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Jodie Spragg
Jodie Spragg
Style Editor
09/09/2019