Celeb Style

Steal your style from the stars. We'll help you do it. Embrace the VIP vibes and look as good as the real deal (without breaking your budget). You'll even spot some perfect matches—scroll to find out more...

Get The Look: City Break Style

Dreaming of the dolce vita lifestyle? Channel celeb style: pack your picks from our latest collection, as seen on Helen Flanagan.

byJodie Spragg

Jun 17

The Trending Varsity Jacket

Say hey to THE street style piece RN: the varsity jacket. Scroll for styling hacks from our ambassador, Josh Denzel.

byKerry Martin

Mar 9

Primark Spotlight Meets Daniel Durrett

This month’s Spotlight focuses on the Boston Ballet's talented ballet star, Daniel Durrett. Dancing since age 5, Daniel is truly living his childhood dream. Get to know more about this amazing man, below.

byTamera Heron

Mar 8

Primark Meets UK comedian Abi Clarke

Ready for a good laugh? Meet our fave female comedian, Abi Clarke, and discover what’s new in the world of British comedy...

byTamera Heron

Nov 27

London Fashion Week Style

Want the latest inspo from London Fashion Week? Check out our runway steals for the latest womenswear fashion trends.

byJodie Spragg

Feb 24

Best Dressed At The Brits 2022

At this year's Brit awards, the boys came dressed to impress. Our top picks are wearing looks that reflect their personalities, each styled in effortless red-carpet fashion. Scroll on for styling inspo and check out how you can recreate their trophy-worthy looks with Primark pieces from your local store!

byTamera Heron

Feb 19

Oscars Style

Pink ruled the red carpet at the 2020 Oscars, with bug stars embracing the color in their showstopping gowns. Back in fashion favor, the A-listers went for a variety of pinks, from muted pastel to bubble gum and bold fuchsia. Read on and we'll share some of our faves…

byJodie Spragg

Feb 11

Celeb Steal: Lotto X Primark

The Lotto X Primark launch party was packed with streetstyle inspo, with some guests sporting fresh looks from the new Lotto collection. Check out how they styled their latest wardrobe adds, below.

byTamera Heron

Feb 5

The Best of the BAFTAs

The A-list pulled out all the stops for the 2020 BAFTAs, and made the London red carpet the most glam event of the year so far. But besides the showstopping gowns, we spotted some accessories that stole the limelight. Scroll to see our faves and find out how to copy their looks…

byJodie Spragg

Feb 4

Get the Golden Globes Look

The 77th annual Golden Globes kicked off awards season in style, celebrating the stars that stole the big (and small) screen last year. But while the celebrity eyes were firmly on the prize, we were busy swooning over the bold beauty looks that are sure to set the tone for 2020's hottest trends. Read on to see three of our faves: we’ve got the goods you’ll need to recreate their red carpet looks.

byJodie Spragg

Jan 7

Fashion Blogger Dulceida X Primark

Need a few new statement pieces? Fashion influencer Dulceida’s exclusive collection has you covered.

byJodie Spragg

Oct 24

Stacey Solomon X Primark: The Panel

To celebrate the launch of Stacey Solomon’s second Primark collection, the UK star hosted a panel packed with inspirational women. Giovanna Fletcher, Megan Rose Lane and Simone Powderly each took a seat to chat with Stacey. Topics were about self-care, life as a working mom, body image positivity, and social media in society. Read on for the highlights...

byJodie Spragg

Oct 11

Monica Geller Style

Get a 90's vibe with a classic Monica Geller look. From ripped mom jeans to cute 90's tees, get some inspo from this beloved Friends character.

byJayne Bibby

Apr 16

Outfit Inspo from Rachel Green

The ultimate girlboss and our absolute girl crush: Friends’ Rachel Green is still our fave fashionista. Here’s our top looks!

byJayne Bibby

Apr 16

Stacey Solomon Collection

A whole host of familiar faces joined us to celebrate the launch of our second collab with Stacey Solomon. Scroll to see how two of our fave fashion influencers style key pieces from her collection.

byJodie Spragg

Nov 10

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