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Jodie Jones .






Tutorial: Tara O'Farrell

Got the 411? PS…Pro, our brand-new, premium beauty range, has launched in stores – and has already found its way to the well-equipped makeup kits of beauty bloggers everywhere! The sleek collection's hot products, cult buys, and must-haves are having a massive impact, and we're loving the creativity it's inspiring. 

This week, we caught up with makeup guru Tara O’Farrell. Our girl is a renowned artist, except her tools are stippling brushes and contour palettes instead of paintbrushes and artist palettes.





Using exclusively PS… Pro products, Tara has created the perfect day look with our Pro collection – think soft, natural, and easy to copy. Watch this pro work her magic below – and don’t forget to read our exclusive Q&A for Tara’s take on PS… Pro and more. From inspo and fave products to the beauty industry myths she'd like to demystify, we have the total 411. So sit up, listen, and take note!

Play video

Recreate Tara's look with...

PS... Pro Illuminating Primer

PS... Pro Longwear Foundation in Warm Beige

PS... Pro CC Concealer Palette

PS... Pro Finishing Powder

PS... Pro Contour and Sculpt Palette

PS... Pro Lipstick in Iconic Nude

PS... Pro Lip Liner in Ultimate Nude
PS... Pro Liquid Lipstick in 02

PS... Pro High Definition Mascara

Primark PS Pro Make-Up

What are your top three items from the collection, and why?

The Illuminating Primer: it's the perfect base for dewy skin. The Translucent Powder, because it's super light and keeps your make up in place. And the Foundation, which gives the skin amazing coverage without looking heavy.

What do you think of the P.S. Pro packaging?

The packaging looks very classic and high-end; I was really impressed by it.

What are your top tips for a day-to-night beauty look? 

A pop of lipcolor is the fastest way to transform your look from day to night. Black kohl liner along the eyeline is another great way of darkening up the eyes for a nighttime feel.

Which beauty product could you not live without, and why?

Liquid highlighter: it's the fastest way to make your skin look younger!

What’s your fave SS16 makeup trend?

"Bronzed goddess" is always a safe trend for summer. It works for every skin tone, and can be so soft and effortless.

And what trends are you looking forward to for AW16?

The biggest trend for AW16 is deep and dark lips – the more daring the better!

Who’s your biggest beauty inspiration, and why?

My mum is my biggest beauty inspiration; she's definitely the reason I take such pride in my appearance. She always looks immaculately groomed. And she doesn't wear a lot of makeup, just enough to show off her gorgeous features. 

What’s the biggest makeup myth you’d like to get rid of?

A lot of girls use make up as a mask, which totally takes away from their own natural beauty. For example: lots of girls ask me to hide their freckles, but I absolutely love freckles and think they're so young and pretty!

What do you love most about makeup?

Makeup's a powerful thing – it can totally change a person's mood. I love nothing more than turning a mirror around, showing a client their makeup, and watching their face light up!

Primark PS Pro Make-Up


Introducing: PS... Pro

Meet our brand new collection of cult beauty buys!

Primark Beauty Make-Up Brushes


Beauty Brushes 101

Do you know your stippling from your kabuki?

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Jodie Jones .





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