SS17 Lips: Think Pink!
We don’t have to remind you: It. Is. Freeeeeezing outside! But don’t let the cold get you down. Need the perfect cure for a case of winter blues? We’re infusing some pink power into our beauty routines.
Is there any beauty product that can transform your whole look in a single swipe better than lipstick? (Answer: No!) For everyone who wasn’t feelin' FW16’s statement smackers, listen-up: we’re kissing goodbye to glitter lips, and puckering up our pink pouts for a subtle shine this spring.
Ahh, pink! What does it make you think of? Barbie? Cotton candy? Your fave color when you were five? If you're flooded with kiddie flashbacks, don't write off the petal-soft color just yet... This once-girly hue has a sophisticated side – and as fully-fledged adults, we’re totes feeling it...
Name of the game: find your shade! If you have medium-to-dark skin, try a rose or baby pink; if you’re fair-skinned then fuchsia or hot pink may be the tones for you. But then again, rules are made to be broken! Want popping pink for a medium skin tone? Throw the rule book out the window and go for whatever shade satisfies you. Whether you want to go bold and beautiful or stunningly subtle, our lipstick collection will spoil you for choice.
Start by lining your lips to keep lipstick from bleeding, then fill the gaps with the color of your choice. For a defined ombré look, use a lip liner darker than your lipstick color, or try a lighter liner for extra plumpness! TOP HACK: using our PS… 3-Pack Lip Brush Kit with the shortest diagonal brush, apply concealer around your lip line for a pumped power pout!
Pink is not only making its mark on the beautysphere: for all you décor obsessives, our Hardcore Romantics collection's spreading pink power with pale pastels, raspberry brights and candy tones. Pink's also popping in our women's workout collection, with chic shades of blush.