90's Beauty Nostalgia...
To kick off FW17 at Primark HQ, we're doing things a little differently. Cue "My Generation", which ignores age, demographics, and stereotypes – and embodies everything we stand for. The concept is simple: if you're part of the Primark fam, you're in My Generation! So in honor of this, our Assistant Beauty Editor, Louise, looks back down makeup memory lane... Millennials, get ready for a major throwback!
Y’all know the routine: classic 2000's girl busy grabbing Gap sale rack specials, bandanas, and a Pokemon pencil case to stash smelly gel pens in. If I didn't have my nose in my Tiger Beat mag, I was probably concocting a plan to bag the part of Ginny Weasley – because they must be making it into a movie, right?! (yes, I’m that old...) My daily muttering of "it was just a couple of years ago" always leads to realizing that 1997 was actually TWO. WHOLE. DECADES ago. With that in mind…now's the perfect time to reflect on the years that made us who we are.
I like to think I had five sassy squad members growing up, who taught me about girl power, friendship, and that a little confidence can get us anywhere…the 90's were a blast! Probably because I grew up pre-internet and looked up to the Spice Girls, I’ve never been scared to try new things, push fashion boundaries, and experiment with makeup. Geri is solely to blame for my on-going love affair with an outrageously bold lip and a strong pair of brows. And while looking back, the whole white eyeshadow/orange bronzing beads/blingy tooth gem probs wasn't the one, it was FUN, and it was fearless!
Without a camera phone, you're most embarrassing moments couldn’t go viral in 0.5 seconds. No morning-after Snapchat regret or live Insta story from Taco Bell at 2AM. You could experiment, be different – and even if it fell flat, it wouldn’t haunt you for the rest of your life... Something the "oh-my-gawd-my-life-is-over" teen in me will forever be grateful for!
We thought there was an actual bug ready to take down the world when we hit the year 2000! Our innocence meant that we embraced everything that came our way with a HELL YEAH attitude – and we cared way less about what other people thought. Looking back (maybe through rose-tinted glasses, granted), it’s made me long to be as laid back and carefree as I was back then.
So if I want to wear my Saturday night contour on a Tuesday morning, why not? And if I can’t be bothered to put lipstick on, who cares? But more than anything, I’m making a promise to get back that fearless kid that was fueled by the Spice Girls (and Twizzlers) and I’m going to force myself to try new things. You with me, Friends?
So thank you Sporty, Ginger, Baby, Scary, and Posh…us millennials owe you a lot!