Q&A with Gabbie
Gabriella's a big fan and friend of Primark, so we were so psyched to hear the announcement of her second collab. After last year's super dreamy collection, we were desperate for more kitty goodness to decorate our bedroom, living room... any room we could fit it in! This Fall, Gabbie's back, collaborating with our team to release a perfect line of homeware and stationery (you heard it right!), that you've no doubt already obsessed over right here. We squeezed some time into Gabby's busy schedule to discuss all things Primark (and Nellie of course), and hear all about the process of creating the latest collection. Here's what went down when we Q&A'd with the VelvetGh0st, Gabriella. Oh:and if you weren't already planning a shopping trip, better pencil it in – you will be now!
Welcome back, Gabbie! Are you excited to be working with Primark again?
Thank you, yes! I absolutely love interior design and homeware (you've seen the countless home hauls on my channel) and after the success of my older products, it's great to be putting more out there for everyone.
What can we expect from your new collection?
This time you'll be seeing lots more homeware, and lots more of the things I personally love to have in my flat in the UK (fairy lights, mugs and cups, chalkboards...!). Also the nightwear is really lovely too – the robe is so, so soft!
What was your initial inspiration this time around?
We definitely wanted to keep the cat theme (shoutout to Nelbobs for the constant inspo) and so went with the little cat face I drew in one of our first design sessions. I made sure there were lots of little details too, like the black piping on the bedding.
You’ve ventured into stationery this season, teaming up with Primarket to create the perfect schoolbag stash! What inspired the decision to design deskware?
I love love love stationery myself; I know a lot of my viewers are in school, and a lot of older viewers are at work, so it just seemed perfect for everyone to have a really cute but affordable stationery set.
How are you finding life in London since moving to the capital?
I love it! There's always so much going on, more than there is in my northern hometown of Sheffield, and it's great to be in the city for the kind of work that I do.
What are your picks to spruce up your space?
I'll definitely be putting the smoothie cup to good use, as well as hanging the fairy lights for a filming background. There are so many things you can do with this collection... I'll be living in the fluffy socks in the winter!
Of course Nellie is still a huge part of the Gabriella collection, with cat prints throughout the line! Which piece of cat purrfection is your fave?
The eye mask! I loved the eye mask last time, and I'm so glad everyone else did too. I had to have it make another appearance!
This collection is snugglier than ever, and we’re obsessed with the kitty robe – how would you spend a dreamy duvet day?
Fairy lights (hmm, how many times can I squeeze those into my answers...!), hot chocolate in my mug, and a few good films I think. That sounds dreamy in the colder weather.
What were the most challenging aspects of designing the latest collection?
Probably making it different from the last one. I didn't want to repeat myself but I still love the original design. I wanted to make sure there was something for everyone this time too! Such as longer fairy lights (here we go again...!), because the last one were a bit shorter.
How would you describe your interior design style?
I love the modern Scandinavian look... A lot of black-and-white with bright pops of color. I always think color's so fun in a space.
Which is your fave Primark store for shopping homeware?
Meadowhall in my hometown, Sheffield!
What's your game plan for getting the most out of a Primark shopping spree?
Make sure you get a basket as soon as you walk in! You're bound to pick up lots of things. Take piece you can't decide on into the dressing rooms and try them on – you just never know how they'll look. Always look out for hidden treasure, and the Homeware section is a MUST!
Which piece from the latest Gabriella collection should every Primark shopper have in their bedroom?
The bedding! No contest.
We agree, and we'll definitely be adding that to our basket (a great tip, too!)... Thanks for filling us in on everything there is to know on this season's collection! Now what's left on the list, Primark peeps? Right: shopping!