Springtime Style: Kids'
The next phase of our spring/summer campaign will have your little ones looking too cute.
Blustery days are now very much something of the past - or at least we hope - making way for our new spring/summer line and, maybe we're biased, but we're pretty sure it's our best yet. Which styles will you be picking up for your little fashionistas?
For the older girls, we have a soft wash of pastel shades taking over the Primark shelves, reminiscent of lazy summer afternoons lounging around in the sunset with pals. Now, where's that ice cream truck when you want it? Mmm.
The little ladies will be primed for all the running around and mischief they can handle this summer. Ditsy prints and oversized fits will keep her cool in every sense of the word.
Burnt out blues and distressed denim are at the forefront of our older boys' fashion this season. Designed to optimize easy-breezy style for little fellas on the go, he's going to be the best dressed in his friend group with these pieces.
We're getting back to basics with the younger boys' pieces, mixing in neutral beiges and tans with muted brick and navy. Suitable for all kinds of sunshine-fuelled adventures.