Author avatar






Anna Whitehouse and her daughter

A Day in the Life: Anna Whitehouse

Oh, the joys of parenting! There’s an hour-long scream ringing in your ears (and we're pretty sure that's mashed banana in your hair) - but you’re still crazy in love with that tiny tot in your arms. We’re loving the huge surge in moms and dads tearing up the internet with stories and advice, and we can’t resist catching one of them for a chat when we can! 

Anna Whitehouse, founder of Mother Pukka ("for people who happen to be parents"), is just what the wonderful world of mommy blogs needs. She’s fashionable and fearless - covering everything from the latest mom and baby fashion, to the realities of being a modern day mommy, with all the smiles and tears. We caught up with her to talk all things blogging and parenting.

Anna Whitehouse and her daughter

What was the inspiration behind Mother Pukka? 

"Parenthood is funny. It’s hardcore, yes - but there’s so much insanity, I just wanted to laugh a little more through it all. To unite with others instead of thinking it was this terrifying undertaking that would leave me with boobs like spaniel’s ears and an unstoppable eye twitch."

You have a really colorful Instagram feed - does it reflect your personality? 

"I am most definitely not all sunshine and light as a person. But I do like color. Color perks me up, and we all need that sometimes – even if you’re totally owning life."  

How do you juggle motherhood and running your blog? 

"I just push buttons and hope for the best while vaguely parenting – Mae has toppled over a few times while I’ve been answering seemingly important emails. It’s not a working formula but it's fun – I laugh more than I cry so that’s good!"

Describe a typical day in your life. 

"Kiddie TV, Cheerios, arguments with Mae about which spoon she requires... 'I want the blue spoon… NO not THAT blue spoon!' Then it’s balancing emails and meetings with keeping a small human alive in London, one of the most mental cities in the world."

Mother Pukka
Anna Whitehouse with her daughter

What are the top motherhood/maternity fashion myths? 

"That your style evaporates. Sure, there’s a 6-month period where you might reach a little more for those sweatpants from 1996. But you’re the same person, so if you’re like me, you still like shiny things."

Has your sense of style changed since having your daughter Mae? 

"I do love sneakers these days. I have a mountain of sneakers instead of heels – but the rest has stayed the same. It’s whatever-isn’t-in-the-wash chic with a sporty edge and some BIG accessories."

Does your personal style influence how you dress your daughter? Or is she already a little stylist? 

"I dress Mae in exactly what I want to wear! Other than the occasional break for a dinosaur outfit or monster onesie."

What top trends will you be dressing your daughter in this summer? 

"Brash colors, metallic skirts and anything that has, as my mother would say, ‘a bit of pizzazz’. 

And what trends are you buying into yourself? 

"Anything with pizzazz! Especially anything with a Spanish influence – I love a billowy sleeve."

Anna Whitehouse

What piece of motherhood advice were you most grateful to get? 

"Stuff changes every day – let it all happen and the good times will roll. Control is out, going-with-the-flow is in."

And what's the biggest piece of advice you'd offer new moms? 

"Do it your way and laugh through the craziness. Failing that, hand the baby to someone you love and watch Netflix for a while to re-calibrate the mother ship."

Do you have a celeb mom style icon? If so, who and why? 

"She’d cringe if I called her a celeb (although she has been spotted on the street once or twice), but Zoe de Pass from Dress Like a Mum. She’s got nice clothes and she’s a nice person."

And finally, what advice would you give an aspiring blogger? 

"Keep pushing buttons until something sticks."

We were so happy to catch up with Anna at our recent #PrimarkMeets Mothers Meeting event in London, where we showed off our lovely new kidswear collections! And you can check out the latest looks yourself - take your pick...

Primark Kidswear Trends


Easter Fun: Kidswear Trends

Adorable trend-driven collections for Spring.



Little Day Tripper

The dark days of winter are over: let's go exploring!

Author avatar






Anna Whitehouse and her daughter


You've added your first item to your favorites.
You can access them anytime by clicking here.

Time for an update? supports the latest browsers including Chrome, Firefox and Safari. Make sure you've downloaded the latest version to get the best out of