Down by the Seashore

Did you think we were done celebrating wonderful, glorious summer? Never! Just weeks after filling your little ones’ wardrobes for the summer kickoff, Primark has an all-new midsummer trend. Our kidswear is beach-ready, pool party-ready, picnic-ready…you’re covered!

Kids' beach group

"Tropicalia" is our latest kidswear trend, and that means two things – super-bright colors and super-fun prints. Let’s start with something for the tiniest family members. Come on -- could you really walk past our tiny cherry-print playsuit without picking it up? :-) Nope -- neither could we! Look for blue, green and coral pink as featured colors for boys and girls. Our board shorts are just as bright as their little faces will be when they get their first glimpse of the ocean.

Baby boy clothes

Trendy T-shirt and board short set $8

Baby girl clothes

Playsuit $5

There’s plenty of choice for kids ages 2-7, too, with a focus on Hawaiian and botanical prints for a tropical vibe. What to pair with our printed T-shirts and shell blouses? Funky floral or crochet-hemmed shorts are perfect. Our pieces easily mix-and-match to make packing a breeze – one playsuit styled with different tops works for lots of events! Complete the look with our floral or strappy flip-flops, which hang on to their heels to help avoid slips and trips.

Younger girl clothes

Shell top $6, crochet hem short $10

Younger boy clothes

T-shirt $2.50, shorts $6

We know older kids will be looking for something trendy too ("but Mom, everyone has one..." --sound familiar?). So we’ve gone all-out with big, bold florals and faded ombré prints. A sundress is a classic from morning to evening, and you can’t go wrong with a trademark surfer look – palm prints and a straw sunhat are all you need.

Older boy clothes

Tank $7, shorts $12, trilby hat $4.50

Older girl clothes

Dress $4.50, sunglasses $1.50, sandals $4.50

Let's not forget accessories! Our sunglasses go from modern to novelty for every little fashionista’s taste, and our tasseled bags are ideal for carrying toys and snacks. How about some crocheted espadrilles for extra fashion brownie points? You’ll find flip-flops, canvas shoes and boat shoes in-store now too. 

Summer vacation may mean popping ears at 30,000 feet and a few toys they’ll never play with again, but no worries! A capsule wardrobe of key pieces and classic colors works from the first day's exploring to the last night's look at the ocean – it will all be worth it!

Two girls on beach

Younger girl: playsuit $7 Older girl: T-shirt $8, shorts $10, hat $4.50



All these pieces under $12?!

You won't believe our summer kidswear prices...



Sun and Games

They'll love our Summer Camp trend!






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