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Louise Twyman

STYLE EDITOR

February

13/2017

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Primark x Mutiny Kids: Squad Goals!

It’s a tough job test driving our on-point workout gear, but someone’s got to do it! For the launch of our Kids’ Active Collection, we arranged the playdate of the year, in collaboration with super-cool mag Mutiny Kids. Industry mommas including blogger Samantha Mumba got their littles together for a day of high-energy fun! Want the deets? Of course you do!

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The Collection

Our little athletes’ swag wins gold in the Bold-and-Bright category. Expect style stamina for days thanks to our focus on athleisure, making mini-me dressing easier than ever (twinning is winning!). Your kiddos will be sprinting to the finish line in threads fit for fashion and function: oversized slogan hoodies, sporty gym leggings, and bright sneaks that make 'em run "really, really fast" (the kids' words, not ours!). Your little one will be strides ahead of the competition, as Mutiny cofounder and fashion commentator Sooby Lynch notes:


“This collection is fab! I love the black-and-white with the hit of bright colors. The collection has a great street vibe that's also practical for getting outside and playing.”

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The Event

What better way to give the new collection a real workout than by kitting out 11 excitable cherubs head-to-toe, and giving them free reign with soccer balls and hula hoops?! Claphandies, the musical exercise maestros (and profesh kid exhausters) assembled our little squad, and throwing shapes became a legit sport – with refs at the ready to judge how the clothes held up under a serious amount of energy! As the halftime whistle blew on the mini-marathoners, moms gave us the 411 on the whole collection. Sooby’s partner-in-crime, Lili Forberg, summed it up perfectly:


"It’s urban and cool, and perfect for twinning: I’d wear it too. I love the way you can mix and match them!"

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Q&A with Mutiny Kids


1. What are your fave pieces from the collection?

Without a doubt, the "Girl Squad" bomber jacket. I also love the hoodie with "believe" on it. It works great for layering through spring, and kids' clothes with positive messages are always excellent to see.  I’m always looking for comfy clothes for Leon that look cool and suit his style – this collection does exactly that!


2. Will you be twinning with your little one this season?

Oh, absolutely! I’m loving both the kids' and adults' Primark sneakers this season. We’ll be mixing and matching our activewear with a little twinning for sure. 


3. What was your highlight of the day?

The activewear party at Primark HQ couldn't have been more fun! It was so much fun hanging out with our great Insta friends and seeing our kids hang out, too. I also loved going online and seeing everyone else's highlights all over social media after the event!"




The little ones will be taking home the "most stylish" medal this season, with prices that are gold star-worthy in the affordability stakes (seriously, from $X!). Check out the hashtag #PrimarkxMutinykids for an action replay!

Author avatar

Louise Twyman

STYLE EDITOR

February

13/2017

SHARE ARTICLE

PRIMARK
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