Denim's come a long way from its workwear roots: it's versatile and easy to adapt into almost any look. Jeans with a laid back vibe are great for dressing up as well as keeping it relaxed and casual. Think a crisp tailored shirt, slim fit jeans and wingtips for a night out. On the flip side: an open flannel shirt with a tank or tee, or skinny jeans and high-tops to keep it casually cool.
Denim dominates season after season, from the catwalks to the sidewalks, refreshed with a high-style vibe in lots of cuts and washes. Jeans are a must-have in every wardrobe--so update your hardworking basics with our versatile line: from your go-to everyday pairs, to edgier ones that are right on-trend.
At Primark you'll find affordable options for everybody, in lots of shapes and cuts to fit and flatter. Louise Bell, our UK-based denim buyer, explains her two fave fits: "The Skinny is our most popular fit for FW15. The Stretch Skinny's tight to the thigh and all the way down to the ankle for the sleekest fit. Black, greys and indigo denims are the hottest picks. Skinnies look great with long line T's, bomber jackets and casual sneaks". Louise goes on: "The Slim Fit is also a key shape for FW15. The Slim's cut close to the leg from the thigh to the ankle, and looks best with a casual shirt".