Winter Trend: Downtown
Slide into downtown city cool from only $4
With chillier months on the way it's time to refresh your look. Our winter collection, "Downtown", is a great mix of trendy pieces at the best prices. The color scheme is muted, with bottle greens and blasts of berry reds, purples and mustards. In the accessories collection, there are lots of pieces to pick, from fingerless gloves to backpacks and snap-back caps. For footwear, we have a huge range from skate and tennis sneaks to high tops and boots, like desert and workwear styles.
The collection lets you indulge in vintage looks reworked for the modern closet. We all know that in fashion, what goes around comes around! Downtown embraces nostalgia, with a nod to the 70's, 80's and 90's. Referencing inner-city style tribes through the decades with punk, streetwear, and skater vibes. The look can be broken down into microtrends, mixing and matching influences for your personal style.
Think late 70's: punk, tartan, deconstruction and DIY with patches, rips and acid washes. Blend them into your look: pick one of our checked shirts in a range of patterns from bold red checks contrasted with black, to micro prints in soft tones.
Deconstructed and distressed pieces are also in the cards: try it with our slim fit rip-and-repair denim. For the do-it-yourself vibe, our patch jackets are an easy way in.
80's streetwear got major inspo from the hip-hop scene. Sportswear has come off the field, out of the gym and into the street: it's been adapted for everyday wear for sporty-but-slick looks. Rework it for the athleisure look with jersey slogan sweatshirts, slim fit joggers and sneaks.
Skateboarding's been made an Olympic sport in time for the 2020 event, so think back to when the look was a huge deal. A seriously chilled style came from 90's downtown New York, nailing skate-park cool. Get the look: think looser-fit tees updated in new cuts like scooped hems, layered necklines, boxy cuts and longer lines. Pair 'em with ankle-grazing chinos, a check shirt tied around the waist and low top skate sneaks.
Want to go major downtown cool? Head to Primark, stat.