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Jaiden James

STYLE EDITOR

July

25/2016

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primark,fashion,urban,new trend,fashion,lifestyle,value

Urban Survivalist

As hot nights become milder mornings, it’s time to think about lighter layers.

Our mid-season collection transitions you easily from summer to fall. Our Urban Survivalist trend is perfect at helping you nail double-duty dressing. From vests with long sleeve t-shirts, or hoodies and tourist-slogan sweatshirts, we have what you need to keep you in-style and on-budget. 

Primark, fashion, urban, new trend, fashion, lifestyle, value

The trend plays with an urban edge, capturing the essence of city life. Urban Survivalist give you a varied choice of pieces. So you can adapt the trend for your own personal style. This new collection takes you from chic city suiting to versatile street-smart athleisure, with cargo-cut joggers or edgy drop-crotched picks. Casual-cool looks come with our checked shirts and distressed denim.

Primark, fashion, urban, new trend, fashion, lifestyle, value

The color scheme stays low-key with navy, rustic reds and black. Plus earthier tones like moss greens, sand and stone. Pattern packs a punch with conversational camo prints throughout the collection. Reinterpreted in lots of styles from an abstract version to calming colors, for a fresh take on a classic pattern. Camo comes into play on tees, joggers, pants, caps and bags, so you can do the print in small doses or big hits. 


Primark, fashion, urban, new trend, fashion, lifestyle, value

This trend's got lots of ways to wear it, for everyone's own style. For a laid-back look, think a sweater with slim-fit distressed jeans and low-top runners. For a dressier vibe, go for a vest, textured polo, cropped chinos and tennis sneaks. Or try the suited-and-booted look with a matching jacket and pants from our formal collection, worn sockless with some great loafers.  So what's stopping you? Get down to your Primark and prep for the season ahead. 

Author avatar

Jaiden James

STYLE EDITOR

July

25/2016

SHARE ARTICLE

primark,fashion,urban,new trend,fashion,lifestyle,value
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