A Day In The Life: Lee Elias
LC:M with Lee Elias
It’s that time of year, the highlight of the British menswear calendar - London Men's Collection. The perfect excuse for men to dress up, go out and be seen. With that in mind, we hung out with Re-bel Magazine’s Commercial Projects Editor Lee Elias as he got ready for the event.
As Commercial Projects Editor, Lee’s primary job is to balance the creative and commercial by bringing in advertising and special projects for the magazine. This means he spends his days crossing the city for meetings, brunches, lunches and dinners. We met Lee just after a convention, which explains the suit (Primark’s own, of course!).
He told us, “What makes LC:M exciting is that you never know what you’ll get. It could be a designer you love presenting a not-so-hot show, or someone new that blows you away. There’s always something new to see!” He explains that through all the glitz and glam, it's still a job to get done. “Generally it involves attending shows, talking to the PR's and finally letting my hair down at a good party with an even better goody bag!”
Stylewise he looks at it two ways, with one style personality for work and one for play: “My personal style is basically a character in itself.” When he’s working he likes to look “professional but comfortable.” For this event Lee picked our bold blue suit for its versatility, describing the look as “a perfect balance of work and play with a summery twist.” For his off-duty look Lee goes for “printed tees of random 90's stuff like an old movie poster or an obscure band. My favorite casual look is a longline tee with a pair of jeans that are so skinny it looks like I was born wearing them!”
Lee doesn’t have any specific style icon, but he admires what Zayn Malik is doing with his style. “His sense of fashion is really his own. It reflects his image and persona really well: broody mixed with street styling. He seems to dress for himself and that’s a really freeing thought.”
Five questions for Lee:
1. What's a typical day in your life like? "Normal day: wake up at 8am, and schedule as many meetings for the week ahead as I can by contacting brands. I'm constantly on the web researching cool new up-and-coming companies, plus more established ones whose brand aligns with the publication."
How did you get into fashion project management? "A few years back a friend of mine had a studio: he was a set designer and we'd come up with creative concepts and arrange shoots to counterbalance his commercial work. The freedom of creating and managing that small studio space was just magic - so naturally after that I decided that was what I needed to do: bring projects and campaigns together. I took on a couple of internships and went to some parties and before I knew it, I was talking with the editor of Re-Bel!"
3. What’s the best career advice you’ve been given, and what advice would you give to newbie editors? "My best advice is to never take anyone's advice! Listen: respect and consider, of course - but never take someone's word, because inevitably it all comes down to you."
4. How would you describe your work at Re-Bel, and what’s your favorite part of the job? "My role at Re-Bel involves meetings with marketing and brand directors to come up with ideas to support product launches or key lines they want to promote to the magazine audience. Then it's my job to work with fashion and editorial directors to create campaigns that are creative and on-brand for us, but commercial and accessible enough for the company we're working for. My favorite part of the job is the creative freedom and seeing ideas go from conception to completion."
5. Where’s your fave city to visit and why? "Hanoi in Vietnam, hands down. It's a city that can be so chaotic and noisy, but you can get lost in the crowd or stand out like a sore thumb. Vietnam also has the best sunsets I’ve seen and Ha Long Bay is beyond beautiful!"