Take a stroll down Memphis Boulevard...
The sun's rays are charging us up, giving us fuel to get up, get out and be seen. Sporting a new look is the best way to make an appearance looking and feeling fresh. With sunshine on the horizon and the days warming up, now's the perfect time to head out in a summer-ready look.
Our latest collection, "Memphis Boulevard", takes your wardrobe full-on into summer. It's jam-packed with on-trend essentials like short-sleeved shirts, tees, tanks, bold patterned swim trunks and shorts in fabrics from twill to denim. Updated in modern cuts with on-trend prints and colors.
Colors are soft but warm, with candy shades and neutral tones. To get this look, think color clashing: one chalk tone on another. Try a light pink T-shirt with bleached denim jeans and fresh white sneaks.
With this collection, we're dreaming about sun-soaked sands and warm nights. From cool morning walks on the beach in a tank, swim shorts and chilled-out flip-flops, to reading a book or jotting in a notepad on a lounger in a comfy T-shirt and jersey shorts.
Midday is great for picnics in parks. Feeling restless? Volleyball, ping-pong and tennis are perfect outdoor fun activities. When the sun goes down and dinner or parties are on the cards, cruise to the latest hotspot in a short-sleeved shirt, mid-length chinos and espadrilles - comfy but sporting serious style.
From dusk 'til dawn there’s an outfit for every event at Primark, with total summer looks for under $10, so head out to Primark now and get ready for summer!