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Jaiden James

STYLE EDITOR

May

03/2017

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SS17 Summer Statements

Wanna breeze through the new season like a pro? In the coolest threads and hottest looks? Of course you do – and we have exactly what you need to look and stay cool: a hot summer collection of basics updated in styles that sizzle. Our key pieces smash this season’s trend hot list with major hits featuring bold brights to lush leafy prints, tie-dyes to band tees all center stage.

Top of the shopping list? The band tee: a major player this summer. Whether you're rockin' it in your pad or at a festival, you'll want to do it wearing your fave band or solo artist. The band tee hype shows no sign of slowing down. So get in on it with the latest versions in acid washes, distressed details and longer line shapes.

More of great outdoors guy? We got your back: nature's feels are totally back in this summer. Our take on the tropical trend: botanical coolness on shorts, tanks, shirts and swim trunks. Moving on from last season’s microprints, there's a shift towards oversized palm leaves, oriental florals and Hawaiian prints.

You don’t need to time travel to party like it’s 1999 – this season sees hyper-hues come back in a big way. With inspo from 90’s rave culture – think day-glo colors – it's an easy way to sport this summer’s retro vibes. Top hack: if you want a strong vibe, clash your colors. For a softer take, let one piece lead the way, like a crisp white tee with bright trunks. 


Got groovier feels? Tie dye's the way to channel your zen state of mind. From rainbow hits to dip-dye details, they're a softer way to handle brights without feelin' too hyped. Perfect for festival fun and city weekend breaks – when you want your look to stand out, not scream.


Beach bound? Then we have the perfect swim shorts to boss the beach look. Our trunks check off all the top trend boxes so you can ride the waves in the freshest way. Our swim collection has all the must-haves: they're your coolest way to go for prints, patterns and color from only $4.50.

 

So if you’re on the lookout for seriously stylin', super-easy basics to slide into your closet at bargain-bagging prices, you know where to start!

17.04.17

Men

Shorts That Get A Shout Out!

Summer Shorts from $7

primark,summer, holidays,beach, swim, shorts, bbq
09.03.17

Men

Making A Splash

Boss the beach look...

Author avatar

Jaiden James

STYLE EDITOR

May

03/2017

SHARE ARTICLE

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