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Jodie Jones .

STYLE EDITOR

March

25/2019

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Cole Sprouse photographer for Primark

Motel California

Take a road trip through the sizzling fashion landscape this season, with our latest editorial. Our #PrimarkExclusive SS19 collection is packed with plenty of vibrant neon, animal print, and natural textures.

 

For spring/summer, our womenswear is loaded with casual essentials expertly edited with linens, earth tones and piles of wooden accessories: a surprising rustic-athleisure hybrid. Fluorescent shades and safari-inspired neutrals blend in unexpected ways: linen suits with cycling shorts, shimmering mesh dresses with windbreakers, fluid bias-cut midi skirts with chunky sneakers and slogan hoodies.

 

Menswear is deep into a 1950's vibe, with light-wash denim, sweaters thrown over shoulders, short sleeve resort shirts, and relaxed work chinos high on the waist. There are lots of prints and patterns, from hazy botanicals to yacht club stripes and tie-dye. There's also a strong utilitarian edge, with multi-pocketed jackets and retro sports outerwear over sport shorts and roughed-up denim.

Cole Sprouse, photographer for Primark

 

New York hoodie $14, slip dress $20, sneakers $20, socks $3, bag $25

Cole Sprouse, photographer for Primark

 

Hoodie $20, top $12, jeans $15

Cole Sprouse, photographer for Primark
Cole Sprouse, photographer for Primark

 

Sweatshirt $14, hat $4.50, belt $5, shoes $18, socks $3

Cole Sprouse, photographer for Primark

 

Shirt $15, white jeans $15, shoes $21

Cole Sprouse, photographer for Primark

 

Denim jacket $22, T-shirt $10, unitard $20, bag $9, sneakers $20, socks $3

Cole Sprouse, photographer for Primark
Cole Sprouse, photographer for Primark

 

Coat $25, jacket $25, shorts $20

Cole Sprouse, photographer for Primark

 

Leopard top $7, pants $22, earrings $4, sunglasses $3.50

Cole Sprouse, photographer for Primark

 

Striped top $14, pants $10, shoes $21

Cole Sprouse, photographer for Primark

 

Jacket $12, top $10, unitard $14, sunglasses $3.50, bag $9

Cole Sprouse, photographer for Primark

 

Trench coat $35, jacket $24, dress $12, sneakers $20, socks $3, bag $12

Cole Sprouse, photographer for Primark

 

Tie dye hoodie $14, jeans $19, shoes $13

Cole Sprouse, photographer for Primark

 

Tracksuit jacket $12, shorts $8, shoes $21, socks $3.50

Cole Sprouse, photographer for Primark
Cole Sprouse, photographer for Primark

 

Top $10, jumpsuit $30, sneakers $20, socks $3, earrings $5

Cole Sprouse, photographer for Primark

 

Tassel jacket $35, cycling shorts $13, neck scarf $3.50, earrings $3

Cole Sprouse, photographer for Primark

 

Jacket $26, bodysuit $10, dress $17, shoes $18, socks $3

Cole Sprouse, photographer for Primark

 

Jacket $25, pants $22, hat $4.50

Primark womenswear trends

Women

Tie-Dye Trip

Trending for SS19.

primark-denim

Women

Downtown Denim

It’s time to talk vintage…

ss19-trending-now-lingerie-and-nightwear

Women

Match made in heaven

To me, from me!

Author avatar

Jodie Jones .

STYLE EDITOR

March

25/2019

SHARE ARTICLE

Cole Sprouse photographer for Primark

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