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Hannah

STYLE EDITOR

May

07/2015

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Summer Vacation 15: Womens

With whimsical patterns and dainty broderie anglaise, we’ve created the perfect wardrobe for those hazy, lazy summer days that are finally gracing us with their presence. We can finally throw those inconvenient jackets to the wind and embrace floaty maxi dresses, light wash denim and, of course, endless guilt-free ice cream. 


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Peasant blouse, sunglasses, lined-hem denim shorts

Whether you’re lucky enough to be jetting off on a trip, or looking forward to a little escape to the coast, there’s no reason not to dress for the occasion when it looks this good. We’re channeling boho vibes with paisley patterns and peasant blouses, ideal for those weekends away or catching some rays at next door's BBQ. Now that the sun is officially here to stay, we've updated the collection to take you straight from the poolside to the party - just don't forget the sunscreen!


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Ivory off-shoulder dress


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Patterned red maxi dress

If you're beach bound this summer, our new swimwear and bikini lines will have you booking more vacations simply for the idea of flaunting your new wardrobe poolside. Whether you're partial to a traditional halter-neck cut, or looking to branch out to bralette tops and high-waisted swim shorts, the new collection boasts pieces to suit every taste and body-shape this season.

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Contrast sundress, sandal, hat 

For the beauty look, sport a pared back natural look now that the sun is here to offer its natural glow. Keep it simple with your favorite tinted moisturizer (make sure it has a good SPF!), a waterproof mascara to avoid pool panda eyes and a lip tint to flatter that healthy complexion. Tip: look for a sunscreen with added moisturizer to keep your skin both sun-kissed and safe all day long. For your hair, check out our sea salt spray to create that perfectly imperfect tousled effect - simply spritz onto the hair, get your scrunch on and you're good to go! 

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Sandals

For tan-boosting color palettes, opt for peaches and light pinks - perfect for maximizing the results of that Vitamin D induced glow. If you're fresh off the plane and fake tan just isn't your thing, make sure you pack a coral-hued set to bring out the color in even the palest of ladies. Most importantly: have fun! 


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Bag 


For the footwear, we’re keeping it simple with sling-back sandals and canvas tennis shoes, ensuring that you’re always prepared for chasing the ice-cream truck or walking off that delightfully overindulgent lunch. 


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Bikini top 

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Author avatar

Hannah

STYLE EDITOR

May

07/2015

SHARE ARTICLE

Primark
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