Oh Hey America!
We have been keeping a secret for a little too long now, but the news is officially out. We're coming to America!
Today we're so excited to launch our US dedicated website and we have so much more news to share. If you've ever ventured to our stores in the UK or Europe and wished you could get more of the same at home - it's about to get a lot easier for you to satiate your Primark hunger.
After 46 years of success in Europe, UK, and Ireland, It's time for us to spread our fashionable wings and fly across the 'pond' to the good old U.S. of A. We're making our American debut in Boston and so here's the lowdown; the new store measures 77,000 square-feet and is situated on the site of the old Filene's department store in Downtown Crossing, opening on September 10th. Inside you can find the Editor's Picks from our American partners Refinery29, products exclusive to the US, and all of your usual Primark favorites.
But, that's not all...
Our roll out kicks off on the East Coast, starting in Boston and then heading to the King of Prussia shopping mall in Philadelphia, one of the biggest malls in the US. And, we have 7 more store openings planned over the next two years! Stay tuned...
Read on for our top 3 reasons we're excited to be on American soil:
1.We're debuting in the college town of Boston
Located at the former Filene's Basement site, Primark's first United States store is set to occupy 77,000 square feet across four floors of Boston's historic Burnham Building. Much like us, Boston has an Irish heritage; so, we're pretty positive we're going to feel right at home.
2. Philly, we're coming for you too!
We have just announced the opening of our Philadelphia store in November in the King of Prussia shopping mall, one of the biggest malls in the U.S. By 2016, Primark expects to have a total of nine stores across the U.S., including New York, New Jersey, Pennsylvania, and Connecticut.
3. We are offering you amazing fashion at amazing prices
We simply can't wait for you to get your hands on our fashion-forward products, all at super affordable prices. It's time for you to visit the product pages of our site, get started on your wishlist, and take it straight to the store. Happy Shopping!
We're about to start living the American dream and we cannot wait!