Jodie Jones .





King of Prussia Store Guide

A guide to our new store

Excitement and anticipation has never been so high, after our initial American launch at Boston’s Downtown Crossing we swiftly move on to our next location. We can proudly announce our second stateside store has opened in Philadelphia’s King of Prussia Mall. 

The King of Prussia outpost allows you to be completely immersed in the ultimate Primark experience. Spanning a whopping 80,700 square feet, the store is split over two levels, with the main floor coming in at an awe-inspiring 75,400ft and the mezzanine level at 5,300ft. The ground floor host’s womenswear, menswear, activewear, childrenswear, home, beauty and Primarket allowing you find everything on one floor and leaving you spoilt for choice. At present the mezzanine level plays host to our Christmas and License shop and going forward will showcase standout seasonal product . Perfect for those wanting to bag their bargain buys or be inspired by the diverse range of gifts.

The Numbers

80,700 sq. ft on 2 floors 

1200 sq. ft. Trend room

20 ft Digital Roundabout 

70 ft Digital Screen on Mezzanine level 

2 Escalators

1 Elevators

90 Fitting rooms

66 Cash desks

4 Display windows

260 mannequins and busts

350 light boxes

Our Philadelphia store is a fully interactive, visually enticing, and digitally happening. Allow yourself to be dazzled by our twenty-foot digital roundabout in the middle of the store, or if you enter via the car park entrance you will be greeted by the glass atrium and a 70ft screen, showcasing everything from products to our global key messages and Primania style stars. You too could be in with a chance of being a star within the store on our screens by joining our ever-growing social community, Primania. There are lots of advantages to signing up to Primania, from the chance to win prizes to being the first in the know for all Primark’s latest news. With free Wi-Fi and charging stations throughout the store we're here to help you stay online. 

The shopping experience is easy to navigate with the store split into sections and departments clearly, sign posted on digital screens throughout, such as the women’s Denim Bar showcasing an array of silhouettes from skinny to boyfriend fits.  There is also our fashion focused Trend Room, which highlights the latest fashion pieces, curated into key looks by our knowledgeable in-house visual merchandising team. With 100 new lines added daily to our store, expect for the room to be constantly updated.

Shopping is a social experience we all know that! As part of that shared experience, we have a communal fitting room in the women’s changing area to allow friends and family to dress and discuss the latest looks. Perfect for getting ready for a Saturday night out or finding the perfect prom dress. Additionally, we’ve got plenty of room to try before you buy with 90 fitting rooms throughout the store, giving you enough space and time to take that all important selfie, ready to upload to Primania! 

With 66 cash desks, you shouldn’t have to wait too long to ring those new items through.  If you’re tired and want to relax, refuel and recharge we’ve got the space to do that also in our chill-out areas that have seating, Wi-Fi, and phone-charging stations. 

Now's  the perfect time to shop, snap, share and wear by checking out our shiny new store. King of Prussia Mall, 160 North Gulph Road King of Prussia, Pennsylvania USA, 19406

Tour the Store



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Jodie Jones .





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