Boston Store Guide
Ladies and gentleman, we proudly present our very first Stateside store: Boston Downtown Crossing. The four-floor landmark store boasts an awe-inspiring 77, 390 square feet of amazing fashion at amazing prices. Plus, you can enjoy an exclusive Primark first with free in-store Wi-Fi, get some inspo from our scrolling Primania screens, and even chillax in the brand new rest areas (calling all shopaholics).
Want to take a look? Be our guest! We've created a virtual tour, so you can strategise, prepare, and then shop until you drop! Enjoy...
We're privileged to call the iconic Filene's department store our Boston home. It's a cherished landmark that we're super proud to occupy. We hope you love it as much as we do!
Throughout the store, you'll notice a selection of illustrated graphics, these were created by world-renowned graphic artist Luke Embden, who has also collaborated with Selfridges in London.
77, 390 square foot, entire store
1, 000 square foot dedicated trend shop
530 mannequins and busts
100 new lines added daily
90 total trading hours
84 fitting rooms
73 cash desks
7 display windows
On our first floor, as you enter the building, you'll find an entire floor of womenswear, as well as our unique Trend Room. The Trend Room is an impressive 1, 000 sqft of merchandised apparel, specifically selected and styled to reflect current trends.
Up on the second floor, you'll discover more womenswear, as well as our denim kitchen, fashion accessories, hosiery, beauty and the newly-launched Primarket. You'll also find fittings rooms for the savvy shopper who knows all about trying before buying!
Tired? Check out our chill-out areas, specifically designed for those Primaniacs who have shopped themselves senseless. You'll find comfy seats, and a place to charge your cellphone! Well, we can't have your battery dying before you've had a chance to upload your latest look to Primania now, can we?
Congratulations, you've made it to the third floor! Ladies, here you'll find shoes and lingerie to complete the outfits you'll have no-doubt accrued on your way up. Guys, welcome to your domain - so many clothes!
On the top floor of our fashionable mini-kingdom you'll find something for the kids, as well as our amazing range of homeware. An ever-growing department, home should be on your hit list for sure. On a practical note, you'll also find restrooms, and the exchange and returns till point... if you really, really want to return something (we hope not!).
Our giant flagship store awaits your exploration! Don't forget to use our free in-store Wi-Fi to tweet, Instagram and Snapchat your store pics and vids. We'd love to know what you think!