Author avatar

Ebony Lauren Nash

STYLE EDITOR

September

16/2015

SHARE ARTICLE

primark-penneys-boston-store-opening-downtown-crossing-massachusetts-art-design-college-massart

Primark x MassArt Collaboration

To commemorate our Boston store opening, Primark recently collaborated with the local Massachusetts College of Art and Design. Students designed a unique, one-of-a-kind store art installation to be revealed on the grand opening of the Downtown Crossing store on September 10th, which will stand inside the 70,000 square foot store. 


primark-penneys-massachusetts-art-college-massart-boston-downtown-crossing-store-opening-fashion-style-art



One talented arts student, Victoria Reynolds, was selected out of the group of 12 to bring her concept to life - a concept entitled 'Metamorphose' - which we also liked as it kinda represented our new stage as a company as we arrive on the US market. Now that the class have finished working on bringing this project to fruition, they're set to continue working with us as they enter 'Product Development', in which they'll design apparel lines that mirror the Primark aesthetic and ethos - pretty cool, right? In January, we will be selecting one (or maybe even two) lucky student(s) to come work with us in Dublin for a summer internship. Exciting times all 'round stateside!



Play

Author avatar

Ebony Lauren Nash

STYLE EDITOR

September

16/2015

SHARE ARTICLE

primark-penneys-boston-store-opening-downtown-crossing-massachusetts-art-design-college-massart
  • You've reached your max number of favourites – to add more, please sign in

Woohoo!

You've added your first item to your favorites.
You can access them anytime by clicking here.

Time for an update?

Primark.com supports the latest browsers including Chrome, Firefox and Safari. Make sure you've downloaded the latest version to get the best out of Primark.com