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Jayne Bibby

STYLE EDITOR

September

03/2015

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Emily Ratajkowski x Primark

Emily Ratajkowski hosts U.S. dinner

Last night, in collaboration with Refinery 29, we threw an intimate dinner party in New York to celebrate our imminent arrival in the US. Of course we wore the latest Primark fall pieces and to top it all off we had the gorgeous Emily Ratajkowski to host it for us. Jealous yet?


Luckily for you we have ALL the news and gossip to share. Read on to check out who was there and most importantly - what Emily wore! Where else is there to throw a fabulous fashion party in New York but at the gorgeous And & And venue in the West Village, of course, and all in the run up to our Boston store opening on September 10th. 

EmilyRatajkowski_primark

Emily Ratajkowski wearing Primark

EmilyRatajkowski_primark

Emily Ratajkowski and Ashley Smith, both wearing Primark

Our host for the night was the beautiful Emily Ratajkowski, who is hot off the red carpet promoting her latest movie with Zac Effron ‘We are Your Friends’. Emily showed off our fall collection to perfection, teaming a side split black pencil, with a high-necked crop top – both of which are available to buy at Primark this season, and the skirt is a steal at only $11! 


Emily revealed, ‘I used to shop at Primark when I lived in Dublin and have always been a big fan of the store, I loved buying denim there. Its really great that it's opening in the US and bringing European trends at such an affordable price.’ 


Guests were treated to cocktail hour as they arrived. Attendees included singer Caroline Vreeland, actress Natalie Alyn Lind, model Ashley Smith, DJ Jilly Hendrix, Rachel Heller, writer and photographer Natalie Joos, and blogger sensation Danielle Bernstein, alongside the editors of our American partners Refinery 29.


The exposed brick and pillared room was transformed into a decadent fall themed dining room, wooden tables were decorated with gold cutlery, candles and fresh green flora. So when the light dimmed the room sparkled and the intimate dinner party atmosphere came to life. 

Natalie Suarez

Natalie Suarez

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Natalie Joos

Alyssa Bailey & Samantha Leal


Primark_usa_launch

May Kwok & Piera Gelardi


Primark_usa_launch

Mike Nouveau


Primark_usa_launch

Caroline Vreeland, Idalia Salsamendi, Danielle Bernstein


Personalised bracelets marked each place setting, which were a definite talking point throughout the evening, and a super cute gift to take home too. So now the ice has been broken, its time for the important stuff – shopping!!


We are opening our first U.S. retail location at Downtown Crossing in Boston on Thursday, September 10th, which houses a colossal 77,000 sq ft of wallet friendly fashion finds – See you there?

To check out all the best pictures and to find out what really went on last night, head over to our social channels @primark or check out #PrimarkUSA over on instagram for the unedited best bits.


Hashtag – #PrimarkUSA

Facebook – Facebook.com/Primark

Twitter – @Primark

Instagram @primark @primark.man

Snapchat: primarksnap

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Refinery29 x Primark

Refinery29 x Primark

Author avatar

Jayne Bibby

STYLE EDITOR

September

03/2015

SHARE ARTICLE

Emily Ratajkowski x Primark
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