Jodie Jones .





#PrimarkMeets: Audrey Leighton

Audrey Leighton is the super babe behind Be Frassy – the fashion and lifestyle journal-come-blog. A big fan of Primark, Audrey’s corner of the internet documents her passions, interests, and--of course--her #OOTDs. We caught up with the jetsetter to chat about style, blogging, and her advice to aspiring writers.

Primark Meets: Interview with Audrey Leighton, Be Frassy

How would you describe your personal style?

Tailored but eclectic--I like to look like a "lady" above all else. 


What influenced your #OOTD today?

I'm obsessed with a girl on Instagram, Pepa Mack. I usually don't get my influences from other people, but this girl is just incredible--her clothes inspire me daily.

Who's your ultimate style icon, and why? 

Audrey Hepburn. I hate how clichéd that sounds, but not only is she my namesake, I'll always pull inspiration from her outfits, her essence, and the elegance she so effortlessly conveyed.


Tell us a little about your blog. 

Be Frassy is a journal documenting my clothes, along with stories from my life in Paris and Barcelona. I love to write and showcase my wardrobe, so I enjoy tying the two together online.

What’s your favorite part about what you do for a living?

The creative freedom, working for myself and producing the kind of content I enjoy will always be a thrill for me.

What’s your typical day like?

Usually I spend the morning shooting with my assistant and the afternoon in front of my computer.

What’s the best career advice you’ve been given? 

Perseverance. It can be hard as a professional blogger because work ebbs and flows. So to push on and keep going is definitely the most valuable advice I was given. There were lots of times in the 8 years I've been blogging when I doubted whether I could keep doing it professionally, but I never gave up and I never will.

What advice would you give to would-be bloggers?

Find a niche, honor your truths and tell a story.

Primark Meets: Interview with Audrey Leighton, Be Frassy

Fashion Week flats or high fashion heels? High Fashion Heels.

SS or FW season? SS season.


Bright and early (morning shows) or fashionably late (evening shows)? Morning shows!

Business breakfasts or post-show parties? Business breakfasts!

Trend watch: sidewalks or catwalks? Sidewalks.

Instagram or Twitter? Instagram.

We love having a good gab and finding out all the dirt--especially when it's about all things fashion! If Audrey's Q&A inspired you, click below for more blogger inspo, and to find out what a day in the life of a fashion buyer is like...



Primark HQ Diaries: Day in the Life

Want to be a fashion buyer? Read this interview!



#PrimarkShoeDiary with Nuala Gorham

1 Blogger, 7 days of shoes!

Jodie Jones .





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