Trend on Trial: South West
Our buying teams are passionate about their product. They love to see a collection come together, and to see their hard work come to life when you guys post on Primania. To show our love for all things Primark, we have a new series coming your way: say hello to Trend on Trial.
Each month, we’ll celebrate our in-house talent and our top trends by showing you how we’re wearing them. Our goal is to inspire, to prove we love some cheeky Primark as much as the next person, and to give you the insider lowdown on what to expect in stores.
Our first Trend on Trial is Southwest. Inspired by classic Western dress, this trad look gets a modern makeover with monochromatic color. Perfect for the girl who wants to get her Coachella on–think Western belts, black skinnies, loose blouses, and wide-brimmed fedoras.
This trend's a festival-lover’s dream. With great wardrobe basics–jeans, blouses, and vests–it’s easy to put together and gives you lots of creative styling picks. Music fest must-haves like fringed fanny packs, light scarves and statement hats bring you bona-fide festival chic.
Key details and trims are tassels, fringing, stud embellishment and metal hardware accents, which all work to amp up a simple outfit.
Our buyer Emma is modeling the look: you might recognize her from our recent Primark HQ Diaries. She’s working it like a pro, toning down the color and upping the accessories game.
When the season peaks, swap your jeans for cut-offs and blouses for off-the-shoulder tops, to keep your cool and stay on-trend. For footwear, stash your ankle boots and go for lace-up espadrilles or artisanal embellished sandals.
Craving a splash of color? Emma suggests working a printed bandana in a vibrant red. Wear as a headband or tie around your handbag handles or neck, to nail the classic Western vibe.
Love this look? You’ll be all about how it moves forward in FW16. The evolution of Southwest is Free Spirit: it's a further move into Western inspo with lots of festival choices. Stay tuned for more...